Overview

Digital marketing as we all know is a marketing technique that uses digital media like social media to advertise their products and services. Memes are easy to communicate, they're shareable, familiar, and are very relatable. They really make a person feel like they can relate to something, and that can be used by a digital marketer. It doesn’t take much time for a meme to go viral and is the most trending form of content in today’s date.
The first and foremost thing which every marketer needs to take into consideration before using meme marketing is what the brand is all about. The majority are attracted to this format of communication because it is humorous, sarcastic, funny, and gets the idea what the person wanted to tell. . Relevant memes in digital marketing can also win the market.
According to statistics, memes are seen to be the most shared content, taking over the majority of the world’s share. Memes usually include sarcasm, dark humour, or nostalgia, meaning a high-quality meme is both funny and mood changer.

 Why memes in digital marketing?

Brands need to be up to date with the current trends and implement them in their marketing. In a time when the majority of us have the habit to skip ads whenever they can, marketing with humour and relatable posts can engage hard-to-reach consumers

Memes Are Inexpensive Content :

Memes are content that’s created by other people so there’s no cost involved in creating the content or photo yourself. This helps businesses save the time that would be needed to produce original content

Brand image:

According to Shahid Javed Ansari CEO of RVCJ, meme marketing plays a significant role in delivering a brand’s message. It is difficult for brands to capture the attention of online audiences using banner ads or clickbait articles which make Meme Marketing the best option.

How to do it!

Find the target audience

The very first tip for memes advertising is to know your audience completely. You have to have complete knowledge of who your audiences. You must know that memes attract younger audiences because they are seen to be spending more time on social media.
Make sure the meme can be related to the brand: As a brand, you must ensure that the memes you’re creating are exactly matching with what your company wishes to present. If you’re creating memes that don’t match with your brand then it is going to bring in the opposite results

Stay with the trend

People always love what’s trending in the market. If you’re advertising with memes then you must be up to date and follow what is trending in the Internet

 Wider reach

Memes are supposed to be shared so the content is often reposted and re-shared across the internet to reach an even wider audience. When people send the meme to a friend for a laugh, they tend to share it hence giving a wider reach.

Advantages

• The motive behind using memes in digital marketing is to grab attention. Since memes are catchy and funny, they can easily capture attention which can be very advantageous
• If a meme is perfectly done, the brand is likely to get appreciation from customers for being creative and thinking out of the box.
• Since the target audience for memes is usually the youth, brands that are for the youth can use memes to their advantage.
• Memes are a form of quick communication. They don’t ’ need much time to convey the meaning. Brands can make it work within the short attention span of their audience, that’s where the success lies

Disadvantages

• The road is less travelled because it involves a lot of risk and courage. The idea of memes in digital marketing is risky because a single misinterpretation can break the image of the brand in the eyes of the audience. The results are not changeable and can cause legal issues, which can continue the loss for a longer time.
• Another disadvantage associated is that the single product does not serve the entire target audience. Multiple memes are to be created for different target groups to achieve the best results. Thus, increasing the invention cost high as well as a lot of time

Now if you want to study memes in digital marketing, there’s are actually courses that help you become experts in digital marketing. Among the best digital marketing institutes of Kolkata is the Kolkata school of digital marketing. We provide the best teaching of digital marketing hence the reason why we are one of the best institutes. So at the end of the day, a meme is what good marketing should be. It's funny, it can be a dancing cow, it's memorable and ridiculously contagious. When it comes to digital marketing, what else could you want?