Today’s internet users and online customers expect instant, personalized engagement and gratification. Technology provides limitless information at the tips of our fingers. But customers are unique in their own sense. The path of actions or behaviours that customers follow isn’t always immediately clear.

Analytics provides for greater insight into the effectiveness of digital marketing strategies. Knowing where to start with analytics can be a challenge, especially as the data surrounding customer behaviour evolves and changes constantly. Digital marketers use the insight from the Google platform to gain better understanding of their target markets. It is also extremely useful to find ways to reach that market. Useful data from this platform can be used to improve websites and customize user experience. Hence, a few pointers to elucidate the importance of analytics in digital marketing would be

Most-Viewed Pages

provides an understanding of the content that engages users the most.

Most-Exited Pages

are pages where users no longer find useful content on your site. Either the page content wasn’t successfully set up, or there are technical problems on the pages.

Referral Sites

are those sites that are share links and sending users your way. Bad referral sites are also an evident problem and one should be mindful of it.

Organic Search Traffic data

can provide insight into key terms users are searching, allowing you to capture their attention.

Top Landing Pages

are the first thing users see when they visit your site. It should be effective at engaging users and possibly leading to conversions.

Bounce Rate

find out which pages are losing viewers. It can be improved by updating on-page content (visual and written) to keep users on the site.
Data analytics allows one to use and understand valuable information to help businesses perform better and cater to customers on an even further personal level. These improvements focus on enhancing their experiences, which ultimately improves sales. Analytics also helps you determine and improve the weak points on the website.

Digital marketing analytics examines the whole set of data to understand different behaviours of various audiences, therefore creating innovative strategies to meet their needs, thus showcasing the importance of analytics in digital marketing. It is crucial to get acquainted with such concepts of digital marketing and we at Kolkata School of Digital Marketing, are a perfect platform for such. As a renowned institute, we offer several courses which can help boost your sales and hence create a success story in your field.