Have you ever been to a website and felt confused about what the site is about? This may happen if there are no keywords in the metadata. Well, it's time to learn how to use relevant keywords in your metadata so that people will know more about your site or blog. 

You can find out how by reading this blog!

This blog post is going to cover why you should use relevant keywords in your metadata. It's a simple thing, but it can make a big difference for SEO and ranking well on Google. The first section will talk about how to use keywords for SEO purposes and the second section will go into detail about how to optimize your metadata with keywords that are relevant to your page.

The more visitors you get the better because more people will see your content and share it with their friends or bookmark it for later.

Keywords for SEO

Keywords are important to rank highly on search engines like Google. It's a way of giving off hints to Google about what your site is about. When someone types something into the search bar, if they're looking for topics that include relevant keywords then they'll be more likely to click on your link over others. 

The problem that most people run into is that they use random words in their metadata instead of ones that are relevant to their page or blog. The more relevant keywords you have for your page, the higher chance Google has in ranking your link.

Relevant keywords

Relevance is the key to having success with metadata and SEO. You want to make sure that if someone types a certain keyword into Google, that they will find it. If you don't use relevant words or phrases, then people may not click on your site and go elsewhere instead. It's better to use too many relevant words than too few because it gives you a better chance at ranking high up on Google and winning over visitors easily.

Metadata optimization - How to use keywords properly

Now that we've gone over why you should use relevant keywords in your metadata, let's get into how you can optimize your metadata with relevant keywords. Here are some simple guidelines on how to do this correctly:

1. Use of Exact Match Domain (EMD)

What exactly is an EMD?

Have you ever heard of exact match domain names before? If not, then I suggest you read up on them because they're important for SEO purposes. If you were to create a new site or blog what would be the first thing that comes to mind when deciding on a name?

You want it to be something that has keywords in it so that you can rank highly on Google. People love using relevant keywords in their sites and blogs so why wouldn't you want yours to stand out from the rest as well?

An EMD is any domain name that matches the keywords of your page in some way. So if you wanted to make a site about coffee, then your domain would be www.coffee.com because it has coffee in the title.

It's important to choose an EMD for your website or blog because it can help increase traffic and ranking on Google so that people will easily find what they're looking for.

2. Use relevant keywords but don't overuse them

Relevance is key when using metadata with keywords, so don't go overboard with using too many!

You want a balanced amount that is enough to give off a hint to Google about the content on your site or blog without being overbearing and obvious. Too many times people will use the same keywords repeatedly in their metadata which makes it look spammy and fake.

3. Use keyword density tools to test your content

Using a keyword density tool is an easy way to see how much emphasis you're putting on certain phrases when writing blog posts or pages. This is good for testing different things like if you want to add more words related to your content or if you need to take some away.

It's also great for finding synonyms of words that you can substitute with so that the overall search score goes up and so the distribution is balanced throughout all your metadata.

Google provides a helpful resource where users can type in different keywords and get their percentage of how much is used in the metadata. This is helpful for those who aren't good at math like me and can't figure out what they need to change to make their content more balanced.

4. Don't forget about the meta description

The meta description is a summary of your page that you see under all the search results when doing web searches. It's important because it gives people a preview as to what your web page or blog post will be about and if they want to click on it or not.

You should spend some time writing an enticing description so that more people become interested and hopefully go over to your site instead of clicking on another link higher up on Google.

5. Use social media sharing buttons

The last thing that you should add to your metadata is some sharing buttons. These are great because more people will see your page or blog post and it'll get a higher search score overall.

If somebody wants to share a link on Facebook or tweet about a site, then they can easily do so by using these. It's also very easy for others to embed your content on their website as well which is another reason why sharing buttons are good to have around.

If you have understood why you should use relevant keywords in your metadata and follow these steps when creating your metadata, then you will surely succeed at getting all the attention from Google that you want!

There are tons of ranking factors that go into determining where you're going to show but having relevant keywords in metadata and a relevant EMD is one of the most important.

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