Influencer Marketing is a collaboration between a company and an influencer to promote a product and generate sales. Influencer Marketing, a relatively new term; has now become an effective way to market one’s company and products. The Rise of The Internet over the last decade has brought a shift in the marketing scene. With most brands (both major and well-known brands as well as small businesses) going online to promote their products, there exists stiff competition. Brands are always looking for new ways to market themselves. In this blog, we discuss Influencer Marketing and Why is Influencer Marketing important for your brand.

Who are Influencers?

An Influencer is any person who can, well, influence people. There are
Mega Influencers – Real-world celebrities like sports stars, movie stars, etc.
Macro Influencers – People who have a huge following on Social Media. From Food Bloggers to DIY Queens, to Fashion Bloggers, Tech Enthusiasts, Book Lovers, etc., they are professional creators and have great knowledge about their niche and have the power to influence what other people think.
Micro-Influencers – They are common people with a great relationship with their followers.

What is Influencer Marketing?

Influencer Marketing is when a brand teams up with an Influencer to promote their products on various Social Media platforms like Instagram, Facebook, etc.
Brands ride on the trust and rapport an influencer shares with their audience. The Influencers create original and engaging content and most would have carved a niche for themselves. A brand aligns itself with an influencer who is knowledgeable, responsible, and has a similar vision as the brands’.

Why Is Influencer Marketing Important?

The digital space has become saturated with ads. Some ads have become so intrusive and annoying that people pay to have AdBlockers. This has made it difficult for brands to reach out to customers. Also, with new businesses thriving, and newer businesses launched almost every day, it has become challenging to attract new customers. This is where Influencer Marketing comes in and why it is so important.

Benefits of Influencer Marketing

• Increased Exposure and Brand Awareness. Influencers, with their massive reach, have the power to increase brand exposure and create visibility.
• Target Audience. Identifying and targeting the right audience, the most crucial part of an effective strategy requires lots of hard work. Influencer Marketing allows us to cap this step as Influencers already have a great audience which pertains to their niche. It is important to select an influencer whose niche coincides with your brand.
• Boosts credibility and reputation. An influencer shares enormous trust with their followers. When they give an honest review about your product, the audience perceives it as genuine testament. It enhances your brands’ reputation and credibility.
• Improve SEO. Associating an influencer with your brand means increased mentions and following for the brand. This enhances their Search Engine Rankings significantly.
• Achieve Marketing goals affordably. Influencer Marketing is cheaper than TV and other forms of marketing and generates great revenue.

We saw why is Influencer Marketing important for your brand. It not only increases your visibility, but also helps you enjoy greater profits. Therefore, it is a fruitful skill to learn, both for brands and professionals. At Kolkata School of Digital Marketing, we take pride in our courses and skilful teachers. Our digital marketing course is designed in the best possible way to suit the industry’s needs and students’ professional requirements. Be assured that this is all you need to promote your brand online.