There is one thing common among all the articles you read on every website- everyone stresses customer engagement. There are also many theories about customer engagement. Most of the articles on the Internet give you advice on how to successfully drive customer engagement.
 
Customer engagement is the base of creating customer loyalty. Your customers have certain expectations from your brand, and you live up to these expectations through engagement. How you interact with your customers tells a lot about your brand. Creating a positive impact through your engagement is important.
 
What is Customer Engagement?
 
Customer engagement means interacting with your customer through different means. You can use different channels for interaction. Companies interact with their customers across whichever channels they prefer including email, community forum, or social media.
 
Customers engage with your brand by liking or commenting on your post, sharing it, subscribing to newsletters, or consuming your content. It is your responsibility to give them something extraordinary in these experiences so that they realize that you value your customers. Attracting new customers requires diverse tricks while sustaining your existing customers requires something else.

Why Customer Engagement is Important?

While most of us focus on getting new customers for our company or driving traffic, we forget the most important thing – retaining existing customers. For your business to expand, you have to value your customers, be it the new or existing ones. You cannot just forget your old customers because you have a new customer base now.
 
Customer engagement is the most important aspect for your business to flourish in the long run. It is human nature to make decisions while purchasing based on experience. For instance, if you are looking to buy new curtains for your house, you will go to the store where you had a good experience the first time, or else you will visit a new store. This holds true for everyone everywhere.
 
Research has shown an engaged customer show more loyalty to your brand. He buys and promotes your business more. Since it is relatively cheaper to retain old customers, your business should focus more on engaging the existing customer.
 
Customer engagement is more than driving your customer down the sales funnel. Provide them after-sales service, help them out if they face any issues, talk to them directly, and ask them about where you can improve. It will surprise you how much you can discover about your products from these activities. There will be ample scope for you to improve your service and serve your customers better.
 
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