If you have made any account on any media channel online, you would know how much online presence means. It's your identity and one always tries to maintain an image that is friendly and trustable. This post will talk about exactly who's stealing your digital presence.

Those who have sites for marketing know well how much your identity means. Your identity creates a face for your brand and marks a presence.

Creating a well-established digital presence takes time and money, in return to all the profits it cultivates. But many times, your digital presence is getting sealed, be it your competitors, hackers, or people who rank higher than you by any means.

Know your digital presence value

Being a face in the marketing system, you might already know, the value your presence means. A nice image would fetch you more clients and generate a reputable name. Enhancing your business to digital is the same, which doubles your online presence.

Keep your content genuine, eye-catching, and engaging with customers. Keep it free from Black Hat activities and practices which can get you banned from Google.

User cyber protection and security applications so that the business data is safe from hackers and people who want to get into your site for personal benefits.

Save yourself from plagiarism

Stealing your website content is one of the biggest issues nowadays. Do not copy other’s content or let anyone copy you. Now, you can check if your content is getting plagiarized and report the same to Google. Your content fetches your value, so keep in check if the services you provide are getting tailed.

Also, when making content make sure you show ethics by keeping your site plagiarism-free and keep your ranking in the index high. Addressing copied content will derail you from the index and destroy your brand's presence.

Is your information getting stolen?

We come across news, that hackers or individuals break into accounts and obtained data. A simple man would say it was “just data”. No, understand the fact that leaked private and customer data is a risk to both you and your customers. Sometimes, you can be the victim of such scenes, which ruins your company image. Once the presence you took so much to build is lost, you are back to no profit plus an image of customer unreliability. 

You can save yourself from such unnecessary problems like phishing by:

• Searching for fake accounts in the name of your business
• Knowing who is adding information about your business online
• Adding antivirus and encryption software wherever needed.
• Limiting your admin page to only a few people and keeping the password updated.
• Adding copyright to your content.

It would take some time to gain insights on who is phishing your digital presence, but it is surely very important.

Link your sites with consent

Some people make healthy blog pages that redeem a small segment of your business as well. These sites can be forward profitable aspects for your business. But, there are times when the case might just be the opposite. So, always review who is linking you and give consent to link you to the sites that have healthy intension or look authentic.

Bots manipulating your plans

If you employ ads, there might be a chance that bots are clicking into your site constantly and manipulating the data you strategize. Better insight into this problem would be engaging with your customers regularly to have a better figure on the audience who mark your presence. 

Don’t let anyone kill your digital presence

Digital marketing is one of the reliable ways to engage with new customers and consolidate the existing customer base but things aren’t as easy as they seem from afar. Coming up with an efficient digital marketing strategy and drawing appropriate conclusions from the analysis report is a skill that comes with proper knowledge of digital marketing tools and techniques.

So as we discussed, who's stealing your digital presence now it's time for you to take the action. If you are planning to give it a try and learn these digital marketing techniques to improve your digital presence or want to build a career in digital marketing then Kolkata School of Digital Marketing is the right place for you. We provide courses like diplomas in digital marketing and introduction to marketing automation, Facebook marketing, and PPC marketing where we cover every aspect of digital marketing from scratch. Don’t let anyone kill your digital presence, know your tools well and grow your business to new heights.

Visit Kolkata School of Digital Marketing for more information.

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