What Is Google Lens?

What is Google Lens?

Google Lens is a new-age technology which transforms your smartphone camera into a visual search box. That is, it allows you to point at an object and tells what it is, gives suggestions, and also browses the web for you.
Announced in Google I/O 2017, it was the highlight of the event. It was available only on Google Pixel. But now has found its way into almost all Android Devices.

What exactly is Google Lens and how did it come to be?

We know that the world is an ocean of information. However, it can be extremely difficult to get the exact answer you’re looking for. Answers for questions like, “Which car/bike is that?” require you to type a lengthy description into the search box, and it still doesn’t guarantee you will find what you want. This is the problem Google Lens aims to solve.

What is Google Lens?

Google Lens is an AI-powered technology which uses deep learning to analyse and identify objects.
It is an image recognition technology. It uses the users’ camera to capture images and bring up information related to the objects in the image.
If you scan a business card containing kolkataschoolofdigitalmarketing.com/, it would take you to the website, if access is granted; else it would show it up as a search query with the following result.
Kolkata School of Digital Marketing is an advanced Digital Marketing Training Institute in Kolkata aimed at developing proficient Digital Marketers for this digitally-driven era. After catering to clients with passion and expertise for over 5 years, they chose to spread the knowledge of Digital Marketing.

What can Google Lens do?

Prominent Features

• Scan Text - Point the camera at any text and have search results pop up in a jiffy.
• Translate Text- When used along with Google Translate, it can translate words in real-time.
• Identify Items- Using barcodes, QR codes, text etc., it identifies objects.
• Find similar or related items- Once an item is identified, it gives you a list of similar items for better exploration.
• Shopping- It gives you shopping links, prices, addresses of local shops etc.
• Identify your surroundings- It can recognize plants, animals, buildings, statues, monuments, household items, electric appliances, etc.
• Add contacts and Find businesses by scanning Business Cards.

Latest Features

• Copy Text- You can copy any real-world text from paper to your phone/computer with just a tap. Point the camera to the text-the text is highlighted, drag and adjust what you want to copy, and voila!
• Text-to-Speech- Learning new languages has just become easier. Select the text and tap the “Listen” button to hear it out loud.
• Quick Search- Reading an article and come across a concept you do not understand? Scan the text with Google Lens, select the particular word, and have search results on the go.
• Recognize and recommend items on a menu- Scan the menu, tap at a dish name, and have images, ingredients, reviews and recommendations at your fingertips.

How to use Google Lens?

Google Lens was recently launched as a standalone app on Play Store. It can also be accessed via Google Assistant, Google Photos, or the Camera App in Google Pixel.

Google Lens with its leading-edge technology and the simple user interface has been a pioneer in image recognition. It continues to regularly upgrade itself- features and UI to provide a smooth experience to its users.