It is a new tool from Google, launched to make your online search easy and interesting. Google is constantly evolving and innovating to make the online world more and more user-centric. It is a product of this thought process. Google Discover is an updated version of Google feed with a new name.
What is it? How does it work? What role does it play in SEO? this blog is the answer to these questions.

What is Google Discover?

The basic job of Discover is to suggest content for the user of the Google search page. The topics that pop up on the screen are based on your previous searches. Discover is a part of the Google Chrome mobile application available on all Android devices and iOS devices in the US.

How does Discover work?

Discover is powered by your usage of Google search. It improvises on the information fed by you to give you information that might be needed by you. It makes your search easier. Discover’s functioning is based on Artificial Intelligence. If you search for places to stay in Jaipur, Discover will come up with cards that are related to Jaipur. For example- Flights to Jaipur and top places to visit in Jaipur.

The content that comes up in Discover keeps changing with your interests. It is curated based on your browser history, search history, app activity, and location. Discover works as your personalized news feed, giving information only on topics that interest you.

Discover’s role in SEO

A smart digital marketer is one who can capitalize on online tools to increase the SEO of websites. Though it may seem that being self-generated cannot be used in SEO, there are ways you can optimize your website to pop up in Discover. Let us see how.

• Mobile accessible content- Google Discover is a tool for mobile devices. If your website doesn’t have a mobile-friendly version, you cannot get visibility on Discover. The number of people who use smartphones for browsing and searching is on the rise. It only makes sense to have both a mobile and desktop version for your website.

• Trending and engaging content- Produce content that is in trend. Choose topics that will pique interest and have relevance in the current situation. Though Discover picks up current topics the most, certain evergreen topics will always remain in demand. Your content should connect with your audience and prompt them to click the card.

• Visually appealing- Include high-quality images and relevant videos in your content. There are more chances of your content coming up on Discover when it is visually appealing. The image should also have a relevant and catchy title.

• Trustworthy website- A website with good SERP and backlinks are more likely to appear on Discover.

It has started the trend of the searchless search by coming up with AI-generated personalized feed. The usual feed on Google Discover has cards on news, entertainment, articles, and advertisements that are according to your interests. Quality content is the key to appear on Google Discover. With your questions ‘What is Google Discover and how it can be optimized for SEO’ answered, work towards getting your content on Discover.

Kolkata School of Digital Marketing is an advanced digital marketing training institute based in Kolkata. With our passion and love for digital marketing, we aim to create proficient digital marketers with in-depth knowledge about the various aspects of digital marketing. Our courses are designed keeping in mind the needs and developments of the ever-growing digital platform. Diploma in digital marketing, Pay per click, Google ads, Facebook ads, SEO course are the courses we provide at our institute.