Are you someone who keeps himself/herself updated with all the tips and hacks Internet marketing? Then don’t get distracted, this is the perfect stop. Even if you are not, I am sure you all must have heard about Google algorithms. This would have always made you wonder, what is Google Algorithm? Therefore, today, Kolkata School of Digital Marketing is here, to explain to you the basics, in the most basic language.

Let’s start with the basic definition of an Algorithm. They are a set of rules used for solving a problem in the finite number of steps.

Now let us see, what is Google Algorithm?

Google algorithms can also be classified under the same basic definition and rules of an algorithm. For better understanding, let’s take an example. For eg- you search “funny cat videos” or “best shows on Netflix”. You will get to know that the search engine gave you millions of results, from which you had to pick the best.

Now let’s see how it works? Google is considered to have its complex algorithm for serving search results which change relatively frequently. However, some of the common elements include:

· Appearance of the keyword on the page’s title, header tags, and description.
· The number of times a keyword is naturally-occurring.
· The way the website performs on different electronic devices, such as smartphones and tablets.

If you are a layperson reading just to know more, I hope you understood. However, if you are someone willing to pursue internet marketing as a profession, you would know the importance of Google Algorithm and so do we. Therefore, we provide all our students with a 2-month course in the same, with perks like none.