Facebook is the largest social media platform that there is today, with over 2.41 billion active users on Facebook. It is a global giant which dominates the social media platform completely. To understand what Facebook Marketing is we have to take a look back at the humble beginnings of this company.

Prior to Facebook, Myspace was the biggest social media platform that was available with the advent of Facebook in 2004, they started to get hold of the market share little by little. By the end of 2006, they had surpassed Myspace as by having the maximum number of worldwide users, from then they never had to look back. This magnanimous rise of Facebook was not only observed by the company but also by the whole world and especially marketing experts who found a whole new platform to market themselves and to an extremely large number of people at a single time without having to pay in the millions to reach such a huge number.

That was the beginning of Social media marketing on Facebook, from very early on, marketers started to understand the worth of the social network and they started to invest more time and energy into creating more and more personalized content for the platform to engage the maximum number of people possible with their products and just like Facebook, the Marketing firms have also never looked back. They all strive today to build more engagement on Facebook and create a perfect brand image for themselves on social media. But that is not all to know more about the marketing on Facebook we have to delve deeper than that:

Now that we know of the history of Marketing on Facebook, let’s get into what actually is Facebook Marketing:

Facebook is essentially building and maintaining a proper Facebook Page, the Facebook page of a brand nowadays and how much following it has, it all reflects to create the brand image. The stronger the brand image the more the brand becomes trustable and interesting for the end consumer. So, in the end, having a healthy Facebook page can help your brand grow and become more likeable to the end-user.

Now marketing on Facebook is not only about making the brand exist there and have a following. You should always strive to create more relevant and interesting as well as engaging content for your users so that they can also feel to be a part of the brand which they are supporting. The more there is special content on the page the more attractive it is for new users. The biggest advantage of a Facebook page is that you get the opportunity to run ads. The ads on Facebook can be curated down to every nook and cranny making every penny you spend worth it. As it not only helps you identify your target audience but it also helps you to open your business to new potential customers every day.

The comprehensive marketing tools that Facebook ads provide are the reason that marketing on Facebook is at such highs right now. Just to give an idea, the net worth of Facebook is around 71 billion dollars. That is created solely out the advertising that is done on Facebook as otherwise, it is a completely free platform that provides free service to both businesses and individuals. Some of the main benefits of marketing on Facebook are:

• Huge Reach: Not only does facebook reach a very huge number of audience but also reaches the exact type of potential customers that you want to target for your product.
• Cost-Effectiveness: The ads on Facebook reach such a huge number of people that the price that is paid against it, that is generally nothing compared to that type of marketing in traditional media.
• Brand Image: Brand image is another one of those things that are hugely benefitted through a Facebook page or marketing on Facebook. When we look up for some new product or service we tend to look into, the social media presence of that particular brand and a good social media presence makes us feel more trustable for that brand.

Facebook Marketing goes way more deep than what we can possibly discuss on this blog, the idea of this blog was to give the people some basic knowledge of what is marketing on Facebook and to let them gain more interest towards the subject, so if you indeed more interested towards the subject we at Kolkata School of Digital Marketing are here to give fuel to your fire of learning as we provide a complete Diploma in Digital Marketing with special focus on social media marketing and its relevance in today’s modern world. So if you are ready to step up your digital marketing skills head over to Kolkata School of Digital Marketing today which is the best digital marketing training institute in Kolkata