Looking for info online is an everyday thing. You search for stuff, log in to websites, and get the info you need. Have you ever wondered how all that info got in there? Have you ever stopped to think who wrote the limitless information that you find online? Well, firstly the information found online is called Content and is written by Content Writers.  

Wondering who they are if and such a profession exists. Yes, it very much does, and content writers are in high demand. Like every other profession, it requires specialized skills. Most content writers either freelance or work in digital marketing agencies. So, what does it take to become a content writer for a digital marketing agency?  

Impeccable language  

Content writers should first and foremost have a stronghold on English grammar and punctuation. Poor language and grammar will decrease SERP ratings. People do not trust websites that have grammar and punctuation errors. It is important for a content writer to have a good understanding of the language. 

Adaptability 

It is a common misconception that content writing is just blog writing-there is more to content writing than just blogging. Blogging, article writing, web copywriting, web content writing, product description, white paper writing all come under the umbrella of content writing. Each of these requires a different style of writing and has certain rules that need to be followed.  

A content writer needs to know all these writing styles. He should be able to switch from one style to another with ease.  

SEO knowledge 

Writing to your heart’s desire can make you a best-selling author but not a content writer. Content needs to be written keeping SEO in mind. The main purpose of content is to increase the visibility of the website, and for this, you need to understand how SEO works. SEO knowledge will make your content digitally worthy.  

Originality 

Copy-paste will never work in the internet world. You will be caught in seconds for your theft by plagiarizing tools. Originality is key to your success as a content writer. The topic might be the same, but your style of writing and delivery should be unique. Your writing style should be the ingredient that adds a punching flavour to an age-old recipe.  

Patience and focus 

Though the whole process of content writing may seem simple, it requires a lot of work. In-depth research is needed for you to understand your topic and form an outline of what you want to include in your content. Content always has a word limit. Conveying your message within the word limit may take more than one try. This is where editing comes in. Correcting grammatical errors, cutting out parts that do not add flavour to the content, and making sure you are within the word-limit is editing.  

Researching and editing are important parts of content writing that require patience and focus. 

Without content and content writers the internet world would be a deserted island no one wants to visit. Therefore, it is rightly said that ‘Content is king’. The digital marketing world swears by this. You may come up with the best website designs and have a digital marketing strategy in place. But you will not get a high SERP ranking if your content is bad.  

What does it take to become a content writer for a digital marketing agency? – love for reading and writing combined with creativity and SEO knowledge.  

Kolkata School of Digital Marketing is an advanced digital marketing training institute based in Kolkata. With our passion and love for digital marketing, we aim to create proficient digital marketers with in-depth knowledge about the various aspects of digital marketing. Our courses are designed keeping in mind the needs and developments of the ever-growing digital platform. Diploma in digital marketing, Pay per click, Google ads, Facebook ads, SEO course are the courses we provide at our institute.