Digital Marketing has become an indispensable marketing strategy and tool of all companies and businesses. But to succeed in the digital space, one must know the top digital marketing trends of 2021.

Use Cookie-Less Campaigns to reach new audiences

While the personalised ads use cokies to track consumer behaviour and give them notifications about the desired set of products, non-personalised ads and cookie less campaigns can be super useful in reaching new audiences and creating awareness about their products and services. By making engaging content, you can intrigue your viewers and increase your customer base. You will have an opportunity to reach customer who block cookies.

Cutting on Social Media Platforms

There are so many social media platforms today. It can be quite draining to make sustainable and good content on each of them in a consistent way. So, the gist of the second point is that you should not be a jack of all trades and master of none. Digital Marketing Companies should focus on using their creativity and making content on 3-4 platforms in an engaging and entertaining manner rather than hoard on social media platforms just for the heck of it.

Social Media Shopping is the ‘In thing’

An average adult spent 3 hours on social media in 2020 because of the COVID-19 pandemic and the worldwide lockdowns. The same situation has been repeated in 2021. So, it is an excellent opportunity for brands to increase their social media presence and target the audience and make them their loyal customers. There are so many e-commerce platforms that have tasted success because of their excellent social media marketing and campaigns. They are faring tremendously better than traditional businesses in this pandemic situation.

Make Interactive Content

Some examples of interactive content are: Quizzes, Polls, Surveys, Contests, Giveaways, Interactive videos, Calculator widgets and Games. You can use any of these ideas which suits the messaging of your brand to give a push to user engagement and give your brand the spike it requires.

Importance of SEO

It is very important for small business owners to keep their digital presence strong on SERP (Search Engine Result Pages). An important thing to ensure is that your store appears on “near me” Google searches.The local SEO algorithm is constantly updated by Google and one should update your local business information as well. Mark your business property and get it verified by Google. You must provide information about your business such as: opening hours (that are constantly changing due do Covid restrictions), geographic location and services.

Include Voice Searches

Start-ups, Businesses and companies should optimize their content to include voice search in their digital marketing strategies. Create a more “conversational” and natural stylecontent that matches how consumers ask questions. Reproducing queries into questions and manifesting a mobile friendly site are very good options.  Voice search optimized content provides businesses the opportunity to reach new audiences.

Harnessing the Power of Audio-Visual Content

Video Marketing and Webinars are great mediums to effectively market products and give them the promotion they need. Video Ads are entertaining and dynamic, much more user-friendly than written content. It is very relatable as well. Social media is an amazing platform to share video content as they have features to create and share short videos like stories and reels.

Automated Smart Bidding Strategies in Google Ads

Automatization has become an integral part of digital marketing strategy. Automated bidding on Google Ads helps businesses achieve their goals more efficiently by analyzing all the data and adjusts the bids accordingly to improve the performance of campaigns. 

Kolkata School of Digital Marketing

Kolkata School of Digital Marketing is the best Digital Marketing Institute in Kolkata. An advanced Digital Marketing Training Institute in Kolkata is aimed at developing skillful Digital Marketers in the era of Digitalisation. The Digital marketing course of our team is designed in the best way to suit the industry’s needs and prepare you accordingly. A good digital marketing course will be a great addition to your CV. It will open up various digital marketing jobs to you.
 
The academic division of We Love Digital Marketing, Kolkata Institute of Digital Marketing focuses on developing marketing strategies for businesses. We choose to spread the knowledge of Digital Marketing after producing amazing results in client records.  We would like to share with you that we have learned while serving our clients, through this Digital Marketing Training Institute.