To know about off page SEO techniques we have to first know what SEO is and what is off page SEO. SEO is Search Engine Optimization, meaning it is the method by which your website is shown on the highest possible position on search results by search engines such as Google, Yahoo, and Bing. Off page SEO means SEO activities that are done off your own website that can help boost your webpage position on search engine results. You may ask why this fuss over Search Engine Optimization? To answer that I would ask you a simple question, Have you ever gone to the second page of Google search results to find a product that you have been looking for? More than 90% of the time your answer would be NO. So Search Engine Optimization almost directly relates to traffic that is coming to your website which can mean more Business prospect for your website and your business.

There are plenty of techniques that can be implemented for off page Search Engine Optimization. But here we will share with you the Top 5 Off Page SEO Techniques that can be the most beneficial for you.

1. Social Media Marketing: Social Media is at its peak and with that, the number of social media users grows exponentially almost on a daily basis. In a scenario like this, a proper Social Media Handle with relevant content and targeted content can bring good traffic to your website along with potential business opportunities.

2. Blogging: Blogging is another such technique which can help boost your website quite a lot. Having a dedicated blog for your website gives the visitors a reason to keep returning to the website to check and go through the latest blogs posted. They also help the website to rank higher in Search Engine Result Pages because the search engines have to update the latest blog entries every time a new blog is posted.

3. Quora Marketing: A fairly new phenomenon Quora is a website which was created for the purpose of asking questions to the internet and getting it answered by them, other such websites are Yahoo Answers. If you answer relevant questions regarding your product on Quora with a link to your website and you do this frequently it will create a good image for you and your brand as an expert in the certain domain. which will bring in more traffic to your website from the provided links. The traffic on Quora is on the rise and it is a good time to jump in on this new marketing tool before it becomes oversaturated.

4. Local Listings: The oldest marketing tool still exists but now in a digital form also where you can list your business on Local classified websites (for Kolkata such as Justdial, Sulekha) and also add your business on Google Maps is a great way nowadays to be found and that can help bring more traffic to your website in the most direct way possible.

5. Video Marketing: People watch content on YouTube more than ever and this is the reason why you should most certainly be thinking on capitalizing on that. It can be by having an active YouTube channel for your business creating fresh content regularly or to create Audio Visual ads and market them on YouTube. This can be highly beneficial and can bring good traffic to your website.

A special bonus technique is that the reviews of your website or business on Google or Social Media Pages help in bringing more trust of the visitors towards your brand hence they become more interested to visit your website thus, having good reviews is also a good way of creating a brand image for your website and it indirectly helps to bring more traffic to your website.

If you want to know more about Off Page SEO techniques and Digital Marketing we have Kolkata School of Digital Marketing where you can pursue your passion into a diploma degree that will be crucial for your employment. Kolkata School of Digital Marketing provides the best SEO course in Kolkata, at a reasonable price of INR 20,000 with taxes. Call us now or visit our website for more information.