Infographics can be defined as “a visual representation of information or data”. It refers to the use of charts, diagrams or other forms of imagery with minimal text to bring about easy understanding.

Purpose of infographics:

The purpose of infographics is to present data quickly and clearly by utilizing graphics which are easily captured by the human mind. Infographics are used to simplify complex information, compare different things, summarizing, presenting survey type of data. Infographics do not always have to be education-related. They can also be imagery used to voice out a social issue in a poster.

History:

The history of infographics dates way back to the prehistoric times. Cave paintings, map making was the first forms of these. As early as 3000BC, Egyptians used symbols to tell stories of life, work and religion. Using imagery to tell journeys and tales were the main uses in the beginning.
It was only after William Playfair in 1786 published the first data graphs in his books, “The Commercial and Political Atlas”, they were started to be implied for information purposes. Since then, it has faced many developments and serving wider purposes.

Types:

Infographics have many different types. The main categories are statistical, comparison, informational, timeline, geographical, process, list, hierarchical and resume infographics.

Uses:

* Marketing infographics can be used to show your business achievements, visually attractive handouts for advertisements, posts on social media. They can also be used for presentation to clients for representing data in a convincing manner.
Showing progress reports and helping to make your arguments strong to draw in clients are other major advantages of infographics in marketing. Businesses also employ these to emphasis their past successes and highlighting their key services in handouts and newsletters.
* Educational infographics are utilised for the benefit of students like breaking down complex processes and visualize information. From mathematics, literature to history, these attractive infographics help to enhance text-based information. The visual diagrams get embedded in the memory quicker when compared to reading large chunks of text.
* Other purposes of infographics include non-profit ones which raise awareness or government ones which refer to the statistics or census.

Infographics are eye-catching. They are the best to pull in and hold one’s attention. Being a perfect combination of text, graphics and data, these are second to none for serving educational and many other purposes.

Kolkata School of Digital Marketing:

Kolkata School of Digital Marketing is one of the top institutes in Kolkata which aims at developing advanced digital marketers who are well versed to cope with the digitally-driven era. Our experienced trainees have designed courses which are very relevant and help to widen the professional and industrial requirements of our students. We make our students well equipped with our strategies and teach through case studies and live examples. We take pride in making our students experienced and well fit by letting them implant their knowledge practically. With a positive outlook, we are continuing to use our experiences and knowledge to build a promising career path for many students.