A blog helps inform, educate, promote and even sell, but only if the goal and intentions are clearly elucidated from the start. Hence, a crucial component of blogging is to choose a niche for the blog.

To become a successful blogger, choose the right niche and work on attaining the highest form of knowledge within that topic. Pick content and topics that one is passionate about and most interested in. The choice of niche thus differentiates one’s blog from the rest of the competition. A few pointers on ways to start a blog will help keep viewers on your page.

Short and Direct

Minimalists, it is time to rejoice. Less is more in this case as well. This method is especially useful for list posts with compelling and descriptive titles.

Multiple Choice Questions

A variation on the question technique, the multiple-choice question is another great way to start a blog and keep the readers engaged. It is similar to responding to a poll. It is preferred over subjective questions.

Get Personal

This should not be considered as a “tactic,” but rather as a true expression personality and desire for transparency. This may not apply if one has a history of writing posts that are all business, hence it requires some easing into, for personal stuff.

Click Bait

Sometimes known as “the tease,” the approach is a little sneaky but especially powerful. The trick is to withhold a key piece of information until later in the article so the reader is compelled to keep reading.

Going against the rules

The blogosphere is often criticized for being a big “echo-chamber.” That may or may not be true, but the bottom line is, any time anyone writes something that goes against the status quo, it’s bound to get some attention. This can be employed but be sure the rest of the article can back it up.

Reader’s Question

Reader questions are the greatest inspiration for content. Mainly because one can usually be sure that other people share the same question. It is so much easier to address a specific question rather than have to pull content off the top of one’s head.

The final goal is to keep viewers hooked for as long as possible. Certain strategies, some unconventional ones as well, have proved to be a huge contributor to a blog’s success story. The Kolkata School of Digital Marketing is an institute which offers an advanced digital marketing course and enlightens minds of aspirants in digital marketing. The trainees use a comprehensive and integrated approach of teaching, to help cover all aspects of Digital Marketing, from SEOs, SEMs to Mobile Marketing and so on.