The digital space is filled with information. There are millions of blog posts written and published every day, thousands of videos uploaded and emails sent every hour. This makes it difficult for anyone to draw attention and engage their audience. Infographics are one way to captivate your audience. They are a short and simple representation of data, knowledge or any information. Then again, the digital space is brimming with infographics. In this blog post, we discuss a few ways to share infographics with your audience so you can rise above all the noise and expand your reach.

What is an Infographic?

An infographic is a visual representation of information intended to be simple and easy to understand.

Ways to Share infographics with your Audience

• Include it in your blog. This is the easiest way to make sure your infographic reaches the target audience. People are more likely to read an infographic than a lengthy blog. So, including the important facts from the blog or the summary of the blog into the infographic is a simple way to attract the audience. You can also post the link to the infographic on your social media.
• Share it on Social Media. Social Media is the best place to increase once exposure and get noticed. Sharing your infographic on various social media sites is a great way to ensure it reaches the audience. Here are the most popular social media sites for infographics.
• Facebook
• Twitter
• Instagram
• Imgur
• Reddit
• Pin it on Pinterest- Pinterest is the unbeatable winner when it comes to infographics. This is because it is primarily graphic driven. You can tag your infographic with various keywords and watch as its popularity soars.
• Share it on SlideShare- Slideshare is an ocean of information and it is pretty easy to get noticed on there. You can easily repurpose your infographic into slides and share them on Slideshare. You can also link the Slideshare in your articles and social media
• Send it via email to your subscribers. Email infographics are more often noticed than only-text emails. Attach a small snapshot of your infographic to make your emails more lively and engaging.
• Crop it into multiple images. If your infographic is very detailed, it can be split into smaller parts for better consumption and readability. Sharing a large image can reduce the quality and render it unreadable. So depending on the topic of the infographic and the limitations of the platform where you wish to share it, divide it into smaller images.
• Repurpose it as a video. Let’s face it. No matter how captivating, eye-catching or attractive your infographic is, it is no match for a video. A video attracts the audience and keeps them engaged. You can repurpose your infographic into a video and share it on YouTube or other social media. You can also post a link to the original infographic along with the video. 
• Reach out to Influencers, celebrities or even your contacts. Ask them to promote your content. It ensures your content reaches a newer and wider audience.

Infographics are a great way to promote products or share your ideas and opinions. Making and sharing infographics can become primal for a brand striving to survive the competition it faces. At Kolkata School of Digital Marketing, we take pride in our courses and skilful teachers. Our courses are designed in the best possible way to suit the industry’s needs and students’ professional requirements. Visit our website for more information.