In this age of high-speed internet and smartphones, advertisements can be placed almost anywhere. Marketers have never been given so much freedom in the history of marketing. Advertising and marketing have never been easier. People are constantly looking at digital screens where companies aim to divert their attention towards their brand. And this is why organic traffic generation is essential.

As per a 2017 survey, smartphone users are more likely to shift their attention towards intriguing content rather than the usual old fare. This shows, how much good quality content is necessary to woo large amounts of traffic to our website.

In today's blog, let us discuss ways to increase organic traffic for your website.

1.KEYWORD OPTIMISATION:

Before business owners go about spending exorbitant money in content, link building and paid search, they should focus on optimising their keywords. Keywords are basically, most likely to be typed words that are related to your business and its website. Particularly, long-tail keywords must be given much more important than that is given currently. Almost all SEO works focus only on short keywords, which are almost impossible to rank for. For example, a short keyword like bikes may be searched for a million times but on the other hand, a long tail keyword like double barrel bikes will be searched only a few thousand times. Thereby making it easier to rank for.

2.USER GENERATED CONTENT:

Even though it is the duty of businesses to customise and maintain their websites according to user preferences, sometimes bad content is inevitable. To counter this some e-commerce websites like Amazon, Flipkart and such have started inviting users to give them content and that too for free. The content that the users give out to Amazon so generously for free is the user reviews. It is no secret that user reviews play a major role in influencing a customer's decision over buying a product. The fact that Amazon and other such e-commerce websites use such free content for their benefit in more than one way is a lesson to budding digital marketers.

3.BLOGGING:

Blogging is without doubt one of the easiest ways to increase organic traffic to your website. Although it is a time and effort consuming activity, the advantages that it possesses makes blogging worthwhile. Blogging is a simple as effective way to pack as many keywords as possible. But, blogging can only help in increasing organic traffic if it is genuinely helpful to the users and answers their questions. But, it should also be noted that blogs take some time to generate considerable organic traffic into your website. Hence it is better to spend more time on laying the groundwork for an SEO blogging strategy in order to guarantee that blog content gains organic traffic as soon as possible.

4.FEATURED SNIPPETS:

Like any other ambitious business organisation, Google too is constantly trying to make its service user friendly. And in 2016, Google came out with what is known as featured snippets. They are nothing but enriched search results that allowed users to stay in Google, while simultaneously answering their questions. It was believed in the beginning by business owners that having a featured snippet would decrease the number of organic traffic to the website. But a recent survey by Hubsoft revealed that having a featured snippet drastically improved the organic traffic that the website recorded.

5.CONTENT MARKETING:

Marketing, especially content marketing is an effective tool to increase organic traffic to your website. If done right, content marketing would yield rich dividends to business owners. But marketing requires considerable investments on their part, to hire quality digital marketers who know the trade. Even in terms of content, fact-based content trumps mindless entertainment any time of the day. Contents like blogs, pie chart and infographics are great ways to lure the customers towards your website. Information combined with entertainment should be the mantra of any digital marketing strategy. At the same time, business owners have to make sure that the content that they market is original and not plagiarised.

KOLKATA SCHOOL OF DIGITAL MARKETING:

We are the academic division of the best digital marketing company in Kolkata, We Love Digital Marketing. As a digital marketing company, We love Digital Marketing has catered to the interests of several companies spread across the globe. We, with all our passion, have helped countless companies hone their branding and digital marketing campaign.

More than just a business venture, we at We Love Digital Marketing, view ourselves as patrons of the esteemed art of content marketing. And so, after 5 years of experience in the field of digital marketing, we turn our attention towards educating other youngsters in the art of content writing.

Kolkata School of Digital Marketing is our academic wing and we have made it our priority to make content marketing a valuable and esteemed profession. We are the best digital marketing institute in Kolkata and we also provide guaranteed paid internship and 100% placement assistance.