Instagram has made a genius move by introducing Instagram Reels feature. Just when we thought Instagram couldn’t get any better, it proved us wrong and soared even higher gaining more users than ever by introducing the new feature called Instagram Reels. Now we all know about TikTok and its amazing entertaining uses. Instagram used a similar idea to what we call ‘Reel’. You can make short videos or collection of pictures, match them with background music, use new filters, and enhance them, giving you a great opportunity to explore your creativity. It is almost like TikTok, only a lot better.

Apart from using it for mere entertainment like dancing and acting, reels has proven to be lot more useful in marketing the brands and its products and services all over the world. Since the maximum number of users belong to the younger and potential generation, the reel marketing has attracted the audience of not only quantity but also quality.

• Educating your audience – In other words, spreading awareness about your brand, is the primary step to improve marketing. The more they know, the more customers you will gain.
• Connecting to the customers or to-be-soon customers – One of the main benefits of using social media is wider connection and communication wide across the globe. Thus, if used correctly, social media can help you get feedbacks about your target audience and reveal your flaws via the analysis system.
• Intrigue them by Reels – Use the Reel feature to the fullest, direct your videos and stories and make it full of suspense and surprises to intrigue your audience and turn them into potential customers. Create your Reels to be as unique as possible and flaunt all the values of your brand. Maybe by featuring your brand using the infamous ‘Behind-the-scene’ strategy. A little honesty always build trusts with the customers.
• Before and after – Prepare “before and after” reels to show the importance of your brand. A video put up on Reel is more than a proof for the wonders your brand cold make.

Social media marketing course in Kolkata

Kolkata School of Digital Marketing is an advanced Digital Marketing Training Institute in Kolkata aimed at developing proficient Digital Marketers for this digitally driven era. Our digital marketing course is designed in the best way possible to suit the industry’s needs and preparing you accordingly. A good digital marketing course will, after all, be a very helpful addition to your CV as well as open up the various digital marketing jobs to you.

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