The advent of technology has changed not only the products we use but also how they are marketed to us. With the explosion of The Internet over the last decade, Advertisements have found their way into the digital platform. Traditional Advertisements using Media like TV, Radio, Newspapers- though still prevalent; are on the decline. Almost all major companies have set foot into the digital marketing scene and many smaller companies are following suit. In this blog, we discuss TV Advertising Vs Digital Advertising, Advantages and Disadvantages of both; and which is best for your company.

TV Advertising vs. Digital Advertising:

Television Advertising: Television has been the best medium of advertising ever since it hit the consumer markets.

Advantages:

• Wide Reach. Television has the maximum reach of all mediums. With a TV in almost every house, it can help spread your message to a large audience.

• Convenient. The popularity of television and its wide-spread use makes it an effective way to promote your product.

• Target Audience. It can reach all potential age groups be it newborn babies, toddlers, teenagers, adults or senior citizens. You can be assured that your Advertisement reaches the targeted demographic.

• Strong Impact. People are more likely to buy something they’ve seen an Advertisement of as compared to something that isn’t advertised.

Disadvantages:

• High Costs. Producing an ad which is interesting and appeals to the masses is an enormous task and takes up a lot of advertising budget.

• Low Feedback. It is laced with uncertainty if the ad has reached the targeted demographic or if it is liked or not. It involves a huge risk on the manufacturers’ part.

Digital Advertising:

Online Advertising includes placing ads on various websites, OTT platforms, social media platforms like Instagram, Twitter etc. Though it is relatively new, it has taken over other forms of advertising.

Advantages:

• Cost-Effective. Though specifying a fixed cost is not possible, it is relatively cheaper than TV Ads. Writing a blog, Email Marketing, Social Media posts are free of cost; whereas building and running a website may cost anywhere around $500-$10000. 

• Value for Money. Online ads are pay-per-click, which means you only pay if someone sees your ad.

• Brand Exposure. Your ad stays active 24/7 thereby reaching a large group of audiences.

• Scalable, Targeted. It is possible to scale up or down the reach of your ad and tune it to the target audience.

• Feedback. This alone has the potential to overthrow traditional forms of advertising. Manufacturers can get live feedback from consumers. They can gauge which ads generate more leads and increase brand exposure and can work on developing them. And can scrape the ones that don’t farewell.

Disadvantages:

• Limited reach. It is possible to reach only a few age groups like teenagers and adults.

• Fierce Competition. With all major brands promoting their products online; the competition is really high. Brands need to use innovational and unique ways to get noticed.

• TV and Digital Advertising need not be conflicting forces. They can complement each other well. TV can help reach wider audiences and Social Media can generate buzz around the product.

However, for someone just foraying into advertising, it can be challenging to allocate budget and work-out an effective strategy. It is important to understand the differences between TV Advertising vs Digital Advertising before venturing into either of them. Kolkata School of Digital Marketing is the best digital marketing institute in Kolkata. Our digital marketing course is designed in the best possible way to suit the industry’s needs and students’ professional requirements. Be assured that this is all you need to promote your brand online.