Before you read the tips to reduce bounce rate, you must know the meaning of bounce rates. Bounce rates are a strategy of internet marketing to determine the performance of your website. It represents the percentage of visitors who visit your site first and then leave or bounce rather than proceeding to view other pages of your site. Bounce rate is considered to be a strategy in terms of web traffic analysis.

As per the concept, if someone visits your site, he or she will check out the entire site. Thus, leading to more engagement for your site. If your page has a low bounce rate, it means that your page is performing well and people are going deeper into your website. On the other hand, your website does not attract many visitors or even if they visit, they leave your site, then your page faces high bounce rates. High bounce rates mean visitors only view particular pages of your site and then leave your site before a specified period.

The bounce rate can portray as a scary number. Google Analytics displays an overview report on the bounce rate. The bounce rate can be good as well as bad. But not always the higher bounce rates can be considered as bad. However, there are certain tips to reduce bounce rate which can be beneficial for the performance of your website and can boost website engagement.

The bounce rate is usually calculated as the total number of bounces divided by the total number of visits that are made on your page. If a visitor goes to your page and without availing any other services of your page, leaves your page, then also such bounce rates are considered to affect the Search Engine ranking of your page.

However, there is no proper definition of what exactly is a good bounce rate. According to some of you, a good bounce rate is directly connected with the page reach and also the search rankings.
To ensure a decently less amount of bounce rate and keep your page’s ranking atop on any search engine, you must know the following tips to reduce bounce rate

Page load time

Marketers think that the bounce rate of their page is impacted due to the content of the page. But they fail to understand a thing that not always is the content of the page a problem. Issues may even arise before a visitor can entirely view your page.
When a page takes long to load, then a user might not want to proceed further with your site. The minimum loading time that the users expect is a second or two and not more than that. This makes the on-page optimization crucial to reduce bounce rates. You just have to ensure that your visitors can view all your page contents on time, without any delay.

Accessibility of contents

Have you ever visited someone’s website and got irritated due to intimidating content and disorganized images and texts?
Any blog site that you own must be welcoming and easily accessible for the readers. Don’t let a visitor undergo the headache of spanning through long, weighty paragraphs. Some ways that you can make your site look less intimidating are:

• Use headers appropriately

• Use as many subheadings accordingly for easy read by the users

• Upload images as per the text

• Bullet your points for an easy read

This not only helps the users to go through your site without any headache but also, they can find their points of interest without having to go through the entire page.

Don’t overuse sidebar widgets and promotions

Some webpages, especially the blog pages are too ideal a source for promotions and offers. The side margins that are seen in any site are used as a carrier of advertisements and offer displays. However, you must avoid jamming these margins entirely. You must even avoid the unnecessary pop-ups that a user can see as long as he is on your website.
The huge display of ads, offers, pop-ups are an easy way to tempt your visitors to bounce.
If you want your visitors to stick to your website, then you can at least ensure that whatever page or column that your visitor is at the moment, he or she is at least able to see a relevant offer or pop-up, so that the visitor remains glued to your site for the moment.

Call to action

You should consider the wants and needs of your users. And if you have something to offer, and they are on your site for just that, then don’t forget to include a call to action (CTA) on your page. Your page must have a relevant CTA on a single page, then your visitors may feel overwhelmed and not bounce away.
For example, your page has a CTA for “doctors’ appointments” in a column that reads genres of treatments at a hospital. This will make any visitor of your page to easily book an appointment via your page.

Internal linking

Have you ever browsed through a topic in Wikipedia? Have you ever seen links in a single paragraph, wherein you can check further about a topic by being directed to another tab? Internal links are a way to make your visitors stick to your page, hence reducing the bounce rate. Internal linking provides Analytics by allowing the second click from your page to ensure the accurate Time on Page.

However, make sure that you don’t overuse such links. Mobile optimization You must optimize your webpage in such a way that it is easily accessible by the users to view it on any screen, mobile, laptop or tablet. For more information about the tips to reduce bounce rates, don’t forget to contact Kolkata School of Digital Marketing. which is the best digital marketing institute in Kolkata.