It is a widely known fact by now that if you’re looking to market your business, search engine optimization (SEO) is a beneficial strategy to grow your business online. SEO has helped companies and institutions worldwide to meet and exceed their profit needs. It seems to be taking over the world, but a question must be posed: what does the future of SEO look like?

In order to get an idea of what SEO will look like in the future, we need to delve into the latest updates that Google has implemented. They also give us an idea of what to do to make your content rank high.

Expertise, Authoritativeness, and Trustworthiness

E-A-T, which stands for expertise, authoritativeness, and trustworthiness are concepts that you can find in Google’s ‘Search Quality Evaluator Guidelines’ that have been updated recently. You can make use of these guidelines and use them on your SEO techniques. That’ll make Google value your content more.

Site Architecture

Google has an architecture system known as ‘SEO siloing’. Getting familiar with it will help your website show superiority at the site level. It also makes way to something Google places in high regard, which is an excellent experience for users.

BERT

In 2019, Google launched BERT. BERT is an algorithm that assists Google in grasping what users mean with conversational queries. This, in turn, will allow Google to provide appropriate answers and feature recommended snippets. Marketers can use this tool to better the structure of their websites, which can help them appear as snippets.

Page Performance

This is an update that formulates a signal constituting factors that help web pages rank high. If marketers understand these factors better, they can bring more traffic to their webpages.

In fact, it can be hypothesized that the future of SEO will rely to a large extent on these signals. Every Google update incorporate more signals that help them distinguish good web pages from bad.

More Unity

The future of SEO can be predicted to lie in complete cooperation with social media, paid media, and online businesses. It will not just be an aspect that works backstage. People have gotten used to seeing SEO as an isolated field, but it won’t stay so much longer. From the start of a site being built, to the introduction of the social media team spreading the word, SEO will be involved in every decision that is made. In simpler terms, SEO will expand from undertaking just the online marketing aspect, to forming the basis for all the other online strategies used.

In conclusion, we can expect SEO to be more structured, layered and technical in the future. However advanced we think we are now, the upcoming technologies will make what we have now seem facile. The digital marketing industry is maturing as we read this, so we can never expect anything about this field to stay the same. Therefore, the sooner you divert your marketing strategy down that path, the easier it will be to adjust when the changes are imposed completely.

 Happy marketing!

Follow Us On

• Facebook
• Instagram
• LinkedIn
• Twitter
• Google My Business