Social media is the fastest-growing trend in the history of the world. The amount of people using social media is growing steadily. According to statistics, a typical social media user, on average, spends around 3 hours on social media every day.

As more people have made it a priority, social media has become a necessity for marketers these days.

Here is a step-by-step guide to social media marketing, which can help you to get your businesses blooming.

What is Social Media Marketing?

Though there are various definitions, social media marketing mainly involves creating tailored content for specific social media platforms with a goal to boost engagement and increase exposure.It is an immensely powerful tool for marketers.

Let’s take a look at some of the key terms used in social media.

• Content

Content is whatever you are posting on any social media site. It can be a tweet, a pin on Pinterest or an Instagram photo etc.

The content must be so engaging that it tempts people to share it and tell all their friends about it. For this, you need to custom-tailor your content to each platform

• Hashtags

Hashtags are a common practise used to add meta information on almost all social media sites. Twitter, Instagram, Facebook all use hashtags to let you describe the topic of your content or mark it as part of the current trends. Using hashtags can make your content easier to be discovered, liked and shares.

• Shares

 Shares are all that matters on social media. They are the currency of the social media world.  They indicate the popularity of your posts and increases the total reach of your content

•    Engagement

 People’s interaction with your content, including-a like, share or a comment. Engaging more with the audience attracts them to your content.

Benefits of Social Media Marketing

Listed below are few of the benefits of social media marketing:

• Increased brand awareness
• Improved Search Engine Rankings
• Higher Conversion Rates
• Cost-Effective
• Gain Marketplace Insights
• Better Customer Satisfaction

Keeping up with the fast-changing social media world is not an easy task. Hence, we need to follow the trends which will impact the future years to come.

All you need is a Social Media Strategy

A social media strategy is a summary or guide of every plan or action you want to carry out on social media. It helps you know whether you are succeeding or failing to achieve your goal.

Follow the steps below to create a perfect social media strategy: -

Step 1. Set goals that align to business objectives

Creating a winning strategy requires establishing objectives and goals.

Set SMART goals:

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

This framework will guide you to real business results.

Step 2. Know your audience

Know who your audience is and what type of content they want to see.A few factors to keep in mind are their age group, location, average income, interests etc.

Gather and analyse data about the likes, comments and shares on your content.

Step 3. Know your competition

Analysewho your competition is and what strategies they’re using. This will help you set your own social media targets.

Step 4. Set up accounts

- Decide which social networks to use and define strategies for each.

- Set up your profiles or improve existing ones so that they align with your strategy.

• Fill out all the profile fields
• Include keywords to get discovered
• Use consistent logos etc across networks so your profiles are easily recognizable

Step 5. Find inspiration

It is always a good idea to draw inspiration from businesses that are great on social media. But remember to keep your brand unique.

Step 6. Create a social media content calendar

Always have a plan for when you will be sharing your content on social media to get the maximum impact. Your social media content calendar also needs to account for the time you spend interacting with the audience.

Step 7. Evaluate your performance and strategies

As you start to implement your plans and track your results, you may find that some strategies don’t work really well, while others are working even better than expected.

 

Through social media, you have access to a huge audience whom you can interact with and hopefully turn them into customers. And all this can happen quite easily as social media marketing continues to grow and have a huge impact on businesses.

Kolkata School of Digital Marketing

Kolkata School of Digital Marketing, the academic division of We Love Digital Marketing, is an advanced Digital Marketing Training Institute in Kolkata aimed at developing proficient Digital Marketers for this digitally driven era.

We provide the best social media marketing course in Kolkata. Our social media marketing course is designed in the best possible way to meet the industry’s needs and prepare you accordingly. Our trainees use a comprehensive and integrated approach of teaching, to help cover the 360 degrees of Digital and Social Media Marketing, from SEOs, SEMs to Mobile Marketing. With over 5 years of expertise, we train our students through case studies and live examples making you job ready.

When you enroll into our best social media marketing course, we assure you:

• guaranteed paid internship and
• 100% placement assistance.

Our aim is to help you learn the all the new Digital and Social Media Marketing Strategies and make you industry ready.