The new trend in business today is an effective social marketing strategy because it can propel the business to grow at a rapid pace and thus gain prominence. For leveraging the power of the social media marketing course to its fullest, expand your audience and customer base dramatically, it is important to have these useful insights before getting into action or else things will be very challenging:

1. Attention to Social Profiles- Social profile makes the first impression. It is important to present a brand on social media in the most professional way possible. Always set complete information required for every social media platform.

2. Content is the king- A powerful, flabbergasting content will be the one that any user will share, discuss with their peers, family on their respective online communication platform. You know your audiences, you know what your audiences read, share and comment. A good social media manager's goal is to use the business or blog to help them to reach more. The more attractive the content is, there are more chances of audiences' engagement.

3. Acknowledgment- Success with social media requires more listening. Take an active part in discussions with your audiences. Acknowledge every user that has given importance to your content. Only then it is possible that the user remains in touch with you and you would be able to create valuable content.

4. Use Relevant Hashtags -Be easy while using hashtags. A proper and relevant hashtag makes it easier for content to reach among the audiences. For example, it is advised not to use one-two hashtags for twitter while Instagram allows up to 30 hashtags for a particular post.

5. Character limit is a necessity for Social Media Platforms - A crisp has content always targets the audience which allows the person to be quick and agile enough to react to real-time activities. This is the case with any social network, they want their users to talk to the point. E.g. twitter limits the usage of characters up to 280.

Above are the few social media marketing rules which need to follow for an effective and successful social media marketing. For a beginner, it is important to learn the basics of social media rules through short term social media marketing courses from a reputed social media marketing training Institute.