“ Don’t use Social Media to impress people; use to impact people. ”

Social Media is the most active, broader, modern and effective platform to reach out to several people across the world. From Advertisement to the promotion, from making friends and connection to buying and selling – everything happens just via click. Just upload or post it, share it, receive likes and comments and get your job done. Social Media Advertising is giving a tough and strong blow to traditional advertising modes. People have almost forgotten everything related to traditional advertising and always have the desired inclination towards the various modes and methods of social media advertising.

Traditional Advertising

Why Social Media Advertising is better than Traditional Advertising can be unveiled via a few examples, comparisons and merits and demerits.

• Billboards, Public transits like buses, trams, metro etc.
• Newspapers, Newsletters
• Radio
• Magazines, Brochures
• Direct Mail
• Telemarketing
• Shopping complex, malls, supermarkets
• Direct Selling, Event Marketing

Social Media Advertising

Why Social Media Advertising is better than Traditional Advertising can be deciphered via the names only. People all around the world walk and talk with these mediums, apps and platforms.

• Facebook
• Instagram
• Twitter
• WhatsApp
• YouTube
• Snapchat
• LinkedIn
• Google
• Pinterest
• And many more

Why Social Media Advertising is better than Traditional Advertisement? Why Social Media Platforms carry a deep and heavy weightage as compared to Traditional Advertisement? All these answers are exhibited via the apps and mediums used by people all over the world. People nowadays are so engrossed and engaged in Social Media that ten people sitting at the same place hardly have the time to interact with each other. So these apps or platforms utilise these extreme engagements in such a nice and apt way that advertising, promotions etc. are executed perfectly. After all, if there is interest there is attention, if there is attention there is mass promotion.

Why Social Media is better than Traditional Advertising?

Why Social Media is better than Traditional Advertising holds a very special and significant reason or reasons which can be heard from people of different age category. From children to youngsters from middle-aged to old, from homemakers to professionals, everybody is actively involved in Social Media.

• If we advertise via Social Media platforms then we can keep a track of the number of viewers, followers, likes, comments, share and so on. But if we take up the traditional forms then, we won’t be able to track the line. We won’t be able to keep knowledge of how the product or advertising material is going up for promotion and divulgence.

• If we need to change or add or modify anything to the price, details of the product or advertisement for that matter then we can do it just via a click of a button. But in the case of traditional methods, we cannot do that. Once the advertisement is posted, a new one or a changed one needs to be issued to publicize.

• If we post anything on Social Media Platform, people can easily have a look at it at their own pace or comfort. It will surely come into his or her view while scrolling, posting, sharing or commenting. But if we take up the calling or methods which deliberately disturb any person, then that’s really very interrupting, irritating and annoying.

• Via social media platforms, various marketing strategies can be upgraded. Not only that, but we can also create a good bond between our customers or clients. They can just put in their feedbacks, demands or comments or criteria with the help of the keyboard or keypad. Neither travelling nor physical presence is required.

• Social Media Advertising expenses are very pocket friendly. For making billboards, big advertisement banners, telephonic calls, posters etc. require a huge sum of money. It's like more than investing money than making a profit. But in the case of Social Media Advertising, we need to open pages, download apps and share and share. No heavy expenditure is required.

Kolkata School of Digital Marketing

KSDM is a wide platform which offers a variety of advantages to students for their better future, from learning opportunities to internship facilities. Industry Recognized Course Structure, Practical and Hands-on Training, Variety of Live Projects to practice on, Certified Paid Internship after the course, Lifelong Mentorship from Industry experts and 100% Placement Assistance are their prime importance. KSDM provides a colourful and useful range of courses which will not only build a student’s career but also will help him or her to go with the present-day scenario. The courses which they offer include –Digital Marketing Overview, Search Engine Optimization, Website Building Strategies, Google AdWords Setups, Social Media Optimization, Facebook Paid Advertisements, E-Commerce Marketing and many more. This initiative will design a person’s learning skills in the social media world in a very apt and lustrous way.

Why Social Media Advertising is better than Traditional Advertising? This particular question has got firm and relevant reasons now. Standing on the 21st century, we need to be well versed with the modern technicalities, with the new gadgets and facilities. The social media platforms have done wonders in our lives and we must cherish it all aspects. Visit Kolkata School of Digital Marketing's website for more information.