If you are on reading this article, chances are that you know how to search for anything on Google. We see and search on Google every day and we find the most relevant and trustable information or services listed on the first page of Google Search Results and we happily continue our day having gotten what we had come for. But, what if you are a business owner who is new to the business or new to the internet and you promise to provide the service better than that of your competitors for your brand to be recognizable on the internet in its true potential the free and organic way to achieve that is Search Engine Optimization or (SEO). SEO is the process by which a website or webpage becomes visible on the search engine result pages, that helps bring more traffic/visitors to your website which in turn can turn those visitors into prospective clients/customers. If you really want to dumb it down, you can say that SEO is a method of lead generation for your online business or your business online. By, now your mind must be bubbling with many questions about SEO, so let’s take a dive into the world of SEO and explore the intricate details about this very important tool of digital marketing.

Who is it for?

• Anyone who has an online presence for commercial purposes should be aware of Search engine optimization and would need to use it. It can be helpful for anyone and everyone let me give you an example.
• Online Businesses You are a startup company who has just launched their new website where they provide custom made t-shirts and party accessories to its customers. You have a fully functioning website which is optimized for mobile and computers both but who is visiting the website? When you start a business especially online it is very hard to find a footing or a customer base. Hence being found through search engines can be of great help to such companies in the short and long run both hence, SEO would be the go-to option for you to help start your business.

• Businesses transitioning to the Online Platform: You are a well-established brand/service provider with a solid local customer/client base but you are looking forward to expanding your horizons beyond your local base. To have proper SEO and a responsive website can help you achieve that goal. As it will be able to bring in clients and customers for you from all around the world. That will help grow your business and help you generate more revenue all at the cost of 0 Rs. SEO is a free marketing tool.

• Influencers/Bloggers: If you are an online personality, it can help you even more to have a website for your own, where you can make your own blogs and exclusive content unavailable on other social media’s. A healthy website with proper SEO can bring more readerships to your blogs and more viewership to your content both of these will make you more trustworthy and a more common name on the internet which can make help bring more traffic to your website and bringing you more attention and online traffic.

Now that we have established that SEO can help bring traffic to your website which can, in turn, be more clients and customers for you. Let’s now discuss the different types of SEO and get a general understanding of what SEO is.

How to implement SEO?

Search Engine Optimization is generally broadly divided into two types such as on-page SEO or off-page SEO. These two broad classifications can be further subdivided but for a basic understanding of SEO, it is enough to know the two basic classifications itself.

• On-Page SEO: On-Page SEO techniques refer to the SEO that we do on the webpage itself. It includes the content monitoring, placement of keyword and the tags especially the title tags and Meta description tag and things like that. The jargons thrown around here seem highly technical and make it almost daunting for any non-technical person to read this but, all that it means is to place proper relevant keywords in your article and your article title so that the search engine is able to identify your webpage as a relevant answer to the searchers query and help your website be more easily visible on the search engine result pages.
• Off-Page SEO: Off-Page SEO refers to all SEO related activities that are done outside of one’s own website or webpage. These include doing Social Media Marketing, Local Listings, Video Marketing, Blogging, etc. These activities also help bring traffic to your website and bring leads to your website. The Off-Page SEO techniques are important as they help provide people with some idea and context about the product before the customer comes on the website which helps in making the conversion rate from visitor to customer easier. They also help in building the online brand of the company.

SEO or Search Engine Optimization can help a business in many ways be it through its ability to generate relevant leads for the company or be it through its ability to create a strong online presence and brand for the company which can help them grow their brand and business further on the online domain.

The descriptions mentioned here for the different types of SEO and the more intricate and technical details are only to give you a basic idea, for more technical details on how to implement SEO and know more about the technical skills required for implementing SEO, you will need professional guidance from Kolkata School of Digital Marketing which is the best digital marketing training institute in Kolkata is here to help you learn all about SEO and digital marketing with dedicated Digital Marketing Diploma Program which will help you learn all the techniques and skills needed for Digital Marketing and help you bring the best out of your business on the online platform including skills such as SEO, Online Reputation Development, Social Media Management and much more, all at the affordable price of 20000/- for the course.