Best Digital Marketing Certification | PPC Training in Kolkata

Facebook Marketing & PPC Marketing

Google Adwords Certification Course

The Digital Marketing certification process entails a lot of interconnected processes in it. To be efficient in it and to know how to top the Search Engine Marketing Campaigns, one has to know the basics which starts with Google Adwords.

Businesses today are in constant search of people with the set of skills to help them stand out from their competitors in the digital field. Kolkata School Of Digital Marketing, bring to you a course which teaches you everything about Google with the best pcc training.

Kolkata School Of Digital Marketing is a digital marketing training institute in Kolkata which offers different courses such as a diploma in digital marketing, pay per click(PPC), digital marketing certification, Facebook marketing, Google AdWords, search engine optimization, social media optimization, website building strategies, e-commerce marketing and many more. We at Kolkata School Of Digital Marketing also provides certified paid internships and 100% placement assistance.

Course Overview:

Module 1

Introduction to PPC
Introduction to Search Engine Marketing
Introduction to Google AdWords
Understanding advertising and marketing goals
Understand important terms like Quality Score, CTR, Conversion Rate and more

Module 2

Strategizing PPC Campaigns
Understanding Keyword research
Keyword Research with tools & techniques
Keyword Targeting
Understanding the importance of negative keywords
Advertisement Writing Technique
Building ads that increase click through rates
Understanding, Analysing & Improving Ads

Module 3

Campaign Designing
Campaign Management
Campaign Optimization
Campaign Reporting
Understanding bidding strategy
Understanding the management of bids
Understanding different bid management features and more

Module 4

Landing Page Creation
Conversion Tracking
Conversion Optimization

Module 5

Understanding Ad Extension: Sitelinks, Call, Callout and more
Understanding Geotargeting of Ads
Understanding Mobile Advertising Module

Module 6

Understanding Re-Marketing Concept
Learn to run successful remarketing campaigns

Module 7

Google AdWords Reporting & Analytics
Understanding Google Analytics reports
Integrate PPC account with Google Analytics

Module 8

Why should you advertise on Facebook?
What is business manager?
Facebook Business Manager – Creation, Assets, Permissions and more
What is an ad account?
How to create and manage an ad account?
Facebook and Instagram advertising policies (updated)
Effect of recent updates on Facebook advertising
Create your first Campaign
Understanding target audience and audience selection

Module 9

How to write ad copies?
Understanding ad creatives and placements
Understanding budget optimization and bid strategies
Facebook pixel and how it works

Module 10

Case studies and assignments

Course Duration:

The duration for this course is just 2 weeks

Who can opt for this course?

Anybody who has a basic knowledge of computers could opt for digital marketing certification course. Although it would be easier for Engineers or Computer Science students to grasp. Even an MBA student specializing in marketing could also opt for it to add an extra edge to his/her skill, which are otherwise usually not being taught in the management schools.

Outcome of the course:

After the completion of the course, the student can be a successful Facebook Marketer and hold successful Facebook ad campaigns for their own independent company, or for the company he/she would be working for.

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