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1:1 Doubt Clearing
You’re not left guessing
Live Mock Interviews
So you can improve your answers & hireability
100% Placement
EMI Options
Available
Real Client
Project Experience
Guaranteed
1-month Internship
About the Course:
The Advanced Meta Ads & PPC Course with AI is built for those who want to move beyond boosting posts and learn how real performance advertising works. This course focuses on building, optimizing, and scaling paid campaigns that generate leads, sales, and measurable ROI.
You’ll start with strong fundamentals—understanding funnels, buyer psychology, budgeting, and campaign planning—before moving into hands-on setup of Meta Ads Manager, pixels, tracking, and conversion events. A major emphasis is placed on audience targeting systems, creative testing frameworks, and writing ad copy that actually converts.What sets this course apart is its deep integration of AI-driven ad optimization. You’ll learn how to use AI for performance analysis, automation rules, bid optimization, and predictive scaling—skills modern advertisers are expected to have. With live ad accounts, real campaign execution, and a final capstone project, you’ll graduate with a solid portfolio and the confidence to manage ads for brands, agencies, or your own business as a job-ready paid media specialist.
Career Opportunities after this Course
Course Module
Duration: 8 Hours
- Paid Media Ecosystem
- Funnel-Based Advertising
- Ad Psychology & Buyer Behavior
- Campaign Planning
- Budgeting Strategy
Outcome: Understand how paid ads drive revenue
Duration: 10 Hours
- Ads Manager Setup
- Pixel & Tracking Installation
- Conversion Events
- Account Structure
- Compliance & Policies
Outcome: Build professional ad infrastructure
Duration: 10 Hours
- Core Audience Targeting
- Custom Audiences
- Lookalike Scaling
- Retargeting Frameworks
- Funnel Segmentation
Outcome: Target the right customers
Duration: 10 Hours
- High-Converting Ad Creatives
- Copywriting Systems
- Offer Structuring
- Hook Development
- AI Creative Generation
Outcome: Create ads that convert
Duration: 8 Hours
- AI Performance Analysis
- Auto Rules & Automation
- Creative Testing Systems
- AI Bid Optimization
- Predictive Campaign Scaling
Outcome: Use AI to scale profitably
Duration: 8 Hours
- Campaign KPIs
- ROAS Optimization
- Attribution Tracking
- Reporting Dashboards
- Client Performance Reports
Outcome: Make data-driven ad decisions
Duration: 8 Hours
- Scaling Winning Campaigns
- Budget Expansion Systems
- Offer Testing
- Market Expansion
- Growth Frameworks
Outcome: Scale ads sustainably
Duration: 8 Hours
- Full Ad Campaign Execution
- Live Account Optimization
- Portfolio Case Study
- Freelance Ad Pitching
- Career Strategy Session
Outcome: Job-ready paid media specialist
Get In touch
Interactive Classes by Experienced Industry Experts
Jyoti Singh
Jyoti brings over 15 years of digital marketing experience with a strong hands-on teaching style. Known for her proactive approach, she focuses on real execution, not theory. She integrates AI tools into everyday workflows and teaches students how to think strategically, solve problems, and confidently handle real client projects.
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Sayanee Kundu
With 7+ years in digital marketing, Sayanee combines creativity with structured execution. She is known for her systematic teaching style that helps beginners learn step-by-step. Skilled in AI tools and marketing strategy, she focuses on clarity, process, and repeatable frameworks students can apply immediately in real-world projects.
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Sayani Das
Sayani is a technical SEO specialist with 5+ years of experience working on live websites and performance-driven campaigns. She teaches the mechanics behind SEO in a practical, easy-to-follow way. Strong in AI-assisted workflows and technical audits, she ensures students understand how SEO actually works behind the scenes.
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Gajendra Kumar
Gajendra brings 15+ years of industry experience with a strong creative edge. He blends marketing intuition with modern AI tools to help students think beyond templates. His sessions focus on idea generation, execution, and practical decision-making, preparing learners to handle dynamic real-world marketing challenges confidently.
Know MoreMaster 50+ Digital & AI Tools
Lifetime class recordings + ready-to-use AI prompt packs
so you can revise anytime and execute faster in real-world projects.
Who should join?
Students aiming for performance marketing & paid ads careers
Digital marketers upgrading into growth & paid acquisition roles
Freelancers managing ads for clients or agencies
Business owners running ads themselves
Media buyers & executives wanting AI-driven optimization skills
FAQs
Do I need prior ads experience to join?
No. The course covers paid ads from basics to advanced scaling strategies.
Will I work on real ad accounts?
Yes. You’ll learn using live ad accounts, real data, and real campaign structures.
Which platforms are covered?
The course focuses primarily on Meta Ads (Facebook & Instagram) with PPC fundamentals.
How is AI used in paid advertising?
AI is used for creative testing, performance analysis, automation rules, and scaling decisions.
Will I learn tracking and analytics?
Yes. Pixel setup, conversion tracking, attribution, ROAS analysis, and reporting are covered.
What career opportunities can I expect after this course?
You can work as a paid media executive, performance marketer, freelancer, or ads consultant.
Digital Marketing Training Institute in Kolkata Kolkata School of Digital Marketing is an advanced Digital Marketing Training Institute in…...Read More
