Surrounded with technology, still unaware of it? Don’t worry Kolkata school of digital marketing is here today to guide you about the Paid Search VS Organic Search in SEO. Type a question into Google. The links that appear below are "organic results", purely based on the quality and content of the page. Organic search is considered one of the most valuable traffic sources, mainly because: • Google, the most trusted source of people directs its most traffic there. • Google is particular about its rankings and being in the top five results indicates that your content is of high quality. • Just like in real life, reaching the top is difficult but once you do the results are long time. Paid search include those companies which have paid to appear on the top of search results, even those who have earned it organically. • Paid search brings immediate traffic to your website and thus is a great complementary tactic to support your SEO work. • Paid research helps small businesses get more leads of customers who are most likely to be interested. • It helps in generating more qualified leads. The question of Paid Search vs Organic search in SEO as to which will remain more relevant and practical or beneficial it will be decided in time, however marketers have never thought of taking up paid research as a medium to promote. However, with the increasing completion different and new methods are being adopted. If we talk in general, organic search is considered to be more cost-effective but with the right attention to landing page optimization, paid search can be cost-effective in many ways. Living in technology competitive world, it is important for the youngsters to be aware of this and moreover, has ample scope to be pursued. Kolkata school of Digital marketing is a digital marketing training institute in kolkata it provides students with the top of the hacks which can help them do better in any and every digital marketing platform.