LinkedIn is a social networking application focusing on professional connectivity and networking and career development. LinkedIn is very similar to Facebook but there is a difference. LinkedIn means business whereas Facebook is used for both work and fun. In this blog, you will get to read about some of the most important LinkedIn Marketing Tips to follow to easily promote your products or services on this platform.

LinkedIn connects us to industry experts and employers, helping us to seek jobs, know about everything that is going around and get inspired. LinkedIn is a very useful application for aspirants as it is a great source of real-life inspiration. Nowadays, every big company has its page on LinkedIn which inspire us to work and reach the top.

LinkedIn is not just restricted to aspirants but start-ups, business personnel, company heads etc. LinkedIn is a very opportune platform to market our product and services just my making a profile and page similar to what we do on Facebook. The difference is, the former helps us in finding better connectivity than the latter.

There are some important tips for you to market your product or services via LinkedIn:

• Start by completing your profile-It is very attractive to people when you have completed your profile. It allows them to know you as much as required which generates positive judgements. Leaving your profile incomplete you may end up being in the bad books of your future recruiter. We don’t want the first impression to go bad, do we? As we all know, the first impression is the last impression.
• Make connections- The sole purpose of LinkedIn is to help you make connections and go easy in life. Making connections connects you with a lot of people with different opinions, choices, interest areas etc. This will help you know more about ‘what people want’ and work on it.
• Add your company page to your profile- Make your logo as the company page icon to allow people to see it more often. You can share more about your product or service here with detailed descriptions. According to studies, posts with images derive more attention. You can post a link to your YouTube video if you have or make create it too for double benefits.
• Join targeted groups with thousands of people at one place to share your information- It is very helpful to gain as well as share information, especially when the group is related to our industry.
• Also, don’t forget to connect your profile with twitter- The updates seem to ‘stay on top’ longer when accounts are connected than it would when they are not. Staying on top for a longer period of time helps to get more interactions which are beneficial for us.
• Recommend others without them asking you to- If you find someone suitable for a particular job, recommend them. Give as you gain. Helping others to lead a better life gives us a very proud and peaceful feeling. Making yourself proud could make you a trendsetter! This also increases your social connections.
• Optimize your social ranking- LinkedIn is a hub of searchers, every now and then the recruiter is looking for the most desirable candidates. Why not optimize your profile to make you be found and contacted with people looking for what you specialize in?

These were some essential marketing tips when using LinkedIn. We at Kolkata School of Digital Marketing which is the best digital marketing institute provides a detailed study on various aspects of digital marketing. Students are offered paid internships and 100% placement assistance. Don’t forget to look for us and learn from the best.