Facebook has been an all-time trending platform for all the age groups of all nations. Despite the growing number of users on Instagram, Twitter, Tiktok, and youtube, Facebook has still got its name and recognition and will co-exist as long as humanity stays. This is because Facebook keeps evolving, just like humans. Let’s see the latest update made by Facebook –

• Facebook shopping – Business via Facebook is one of the genius ideas to boost the marketing of the brand. Especially when it comes to buying and selling day-to-day useful commodities like electronic devices, clothes, footwear, jewelry, etc. This is the best example of practicing E-commerce.
• Facebook advertising – Facebook advertising is one of the greatest leaders in the field of Digital Marketing. Users come across many news feed ads as they scroll up and down the page, providing more space to work creatively using gifs, photos, and graphics and expand as much as one would want to.
• User-generated content – It is an amazing way to keep your audience and engrossed. As the name suggests this content is designed by the users, helping in the promotion of the products using hashtags. Since it comes from the users, it provides trust in the brand. UGC (User Generated Content) is not going anywhere for a long time.
• Long-form posts – This is something we have come to see on Instagram too. It is more ‘caption’ concentrated, where the captions add sizzling value to the post. Although short and sweet is what we generally prefer, but long-form posts have been evidently helpful. They look more fun because of the emoji, hashtags, and amazing offers. What’s more? Their cost per action (CPA) is lower and generates more customers to have a longer conversation with.
• Facebook stories – This feature has been introduced all over social platforms like Whatsapp and Instagram. The idea is to post a story that will remain only for the next 24 hours. You can make more fun by adding texts, designs, graphics, photos, and videos all in one post.
• Augmented reality – This is one of my favorites! It gives the user opportunities to add brand-made filters, make-up styles, or animated things like glasses, whiskers, bunny ears, and etc. all in the Facebook ads.

Online Digital Marketing Course in Kolkata

Kolkata School of Digital Marketing is an advanced Digital Marketing Training Institute in Kolkata aimed at developing proficient Digital Marketers for this digitally-driven era. Our digital marketing course is designed in the best way possible to suit the industry’s needs and prepare you accordingly. A good digital marketing course will, after all, be a very helpful addition to your CV as well as open up the various digital marketing jobs to you.

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