The most important aspect of working on or with an article is choosing optimum keywords for SEO (search engine optimization). It is also one of the trickiest strategies of content SEO to master. But if the task is done right, and weaved well into an engaging and well-written piece, the article could be well on its way to a success story on the rankings.

The target keyword phrase should be a two- to- a four-word phrase that portrays the article’s core.  While a given article might rank in search engines for a bunch of different keyword phrases, the target phrase best conveys the essence of the article. Thus, it is emphasized more than other keyword phrases. Looking beyond the importance of shooting for a number one page ranking, there are additional reasons as to why the target keywords for SEO are so critical. Let's take a look at them.

Boost Traffic

Increasing traffic to the site is a priority, but attracting the right audience is a necessity. The smart use of target keywords attracts not only good rankings but also the right audience for the website. This leads to more page hits as well.

Importance of a Header

Target keywords make up a significant portion of the headline and meta title usually the first part a potential reader will see. It’s in those seconds when the hit or a miss of a potential reader is determined.

Research reaps rewards

Studying the keywords or target phrases people look for will make one a better writer and editor. Simply put, the research gives insight into how potential audience thinks about and searches for information.

Long-tailed keywords

Long-tail keywords are a combination of three or more words that will perform much better because they reflect how people search today. Long-tail keywords help better refine search terms specific to the website and attract relevant traffic with a greater chance for conversion. Long-tail keywords only attract searchers who are looking for a product or service in a specific location.

There can be plenty of nuances to tasks depending on the situations, but basic steps can be applied whether it is writing or editing and whether an article is an online-original or otherwise. It is crucial to understand the workings of SEOs to perform well in the digital marketing game. The Kolkata School of Digital Marketing offers the best digital marketing course in Kolkata and the necessary training that is required for this. We are a renowned institute and aim to educate and spread awareness on this future of marketing.