Digital marketing is a form of marketing which utilizes the internet and internet based technologies like social media, search engines etc. to reach customers for the promotion of products and services. Is Digital Marketing in Demand in India?

In simpler words, digital Marketing refers to the marketing of products and services through the help of digital channels to reach potential customers.

By every proceeding era, marketing evolved based on the channel that is being used widely by the targeted customer base. In the past, Radio was used by almost everyone. Hence, this was considered as a platform for advertising and marketing. Similarly, televisions, after their global usage as an entertainment and informative platform, allowed the marketing companies to reach a mass audience with advertisements. Marketing strategies ultimately got a breakthrough after the wide usage and popularity of social media platforms like Facebook, Instagram, Linkedin etc. This gave birth to the kind of marketing that is today termed as Digital marketing.

While discussing the concept, it is general that you may wonder about the the scope or future prospects of Digital marketing in our country.Let us discuss further by answering the foremost question that arises in your mind: Is Digital Marketing in Demand in India?

The answer is yes. The influx of internet users over the past few years combined with the over-all digital penetration in the country have led to an ever-increasing demand for Digital Marketing in India. According to a recent survey, nearly 60% of the world's population uses the Internet. And there is no doubt that the number has grown even more in the past few months because of the pandemic situation. You can possibly imagine the rate at which people are using the Internet these days; from working at home to ordering food and other essentials online, to becoming instagram influencers, it's like our lives have been re-established digitally.

Growing Demand for Skilled Digital Marketing Professionals

With the rising number of internet users and the booming need for businesses to establish online, also because of the trying times of pandemic, the demand for digital marketers is high these days. So, there is more room everyday for people looking to enter the world of digital marketing and related careers. This industry invites both fresh graduates and experienced professionals who have the technical knowledge of technologies like SEO and SEM. Every traditional business has gone online and are turning towards digital marketing for the right promotion these days. This brings to a justified conclusion, that the demand is definitely going to get tripled in the coming years. Popular brands also prefer digital marketing to endorse themselves. Movie or brand promotions are entirely done digitally, especially at the time of the covid outbreak. It is, in fact hard for a business to survive without a digital presence these days, hence confirming the constant demand for Digital marketing professionals.

Rise in Smartphone and Mobile Usage

Number of smartphone users is going up every day. This also increases the scope of marketing through mobiles, as it is no more restricted to desktop and laptops. It has opened opportunities of mobile marketing strategies to implement through SMS,MMS, push notifications etc. This has nearly doubled the engagement in businesses leading to a considerable demand for marketers who can optimize for company's higher ranks in the search engines. Around 75% of the mobile phone users use social media and engage with websites, thereby giving hopes for a promising future of Digital Marketing in India.

Easier, faster and cheaper way of promoting business

We say everything is on the fingertips these days and by this, we definitely mean the advent of digital media and marketing. Through this, one is able to 'sit and sell' (literally) the products or promote their brand with the help of digital marketing. Gone are the days when pamphlets and postets posed to be an effective marketing source. Saving the budgetary aspects that existed before when the world was dependant on print media, today we are even more thankful for the digital marketing agencies that have come up to make the job hassle-free and much easier.

Hotels,restaurants, cafe's and any roadside eating joints are also taking help of the digital platforms to promote their services even at the time of social distancing. It has given a hope to the general public now, to choose from a wide range of varities and options. This helps save our time, as well as theirs, in a way that is both more beneficial and efficient.

Global Market Reach

The world is now a global village connecting everyone via digitization. Digital marketing offers global reach, as advertisements and promotional campaigns are visible in every part of the world. This gives every business the opportunity to get immense exposure throughout the world. The start-up businesses, especially, seek a great help in its promotional work through digital marketing. You may have already heard a lot of stories of start-ups that became hugely successful over a small period of time due to the global exposure that have been created by the digital marketing agencies. This creates a multiplier effect on the market reach thereby increasing sales as well.

Better company Reputation Through User Engagement

Businesses use their digital platforms to build their company reputation via blogs, related articles, quiz games, newsletters, attractive websites and interesting ads. This also ensures more and continuous user engagement which further helps keeping customers in this highly competitive business world. The cyber world is adding more to its competition every day, allowing customers have more and more alternatives. Through effective digital marketing, you can develop your brand value and make potential customers.

Personalization and Segmented Approach

Today, through so much user engagement you want to become more than just a customer of a company. The more technologies are advancing, more is the need for personalization of interests. Now, marketing on the digital platforms provides the option of targeted and personalised marketing where it will be only on the basis of the user's prior actions preferences. In short, customers get what they want and are interested in.

This approach of personalization increases chances of user engagement and thus effective marketing. For example- you get personalized e-mails or text messages for order confirmation or for reviews. This also increases the sales by cutting down marketing costs by a fair amount. Now that the question, Is Digital Marketing in Demand in India has been answered, you should consider enrolling for a digital marketing course soon.

Get a detailed course study and hands on training in Digital marketing at the Kolkata school of digital marketing. We are an advanced digital marketing training institute situated in Kolkata, India. We provide you with the best Digital Marketing course, along with a lot of others that help you build a successful career in this industry. We take full responsibility of our students and guarantee 100% placements assistance.