More than half the world’s population has access to the internet and nearly 45% of the world uses social media. This boom in the digital space has given rise to a new career option- Digital Marketing. Digital marketing is not very different from traditional marketing. Promoting a product, creating brand awareness, and acquiring clients/ customers; form the base of both. The difference is the means, methods, and platforms used for marketing.
With the increasing influence of social media on people, digital marketing has become a huge part of the marketing strategy for major brands as well as start-ups and individual businesses. This has created a huge demand for digital marketers. With growing opportunities in this field, is digital marketing a good career option? Are you cut out to be a digital marketer? The answers to these questions are down below.

What does digital marketing encompass?

Digital marketing encompasses marketing using the internet to connect with customers and promote products. It includes the usage of email, social media, video, and website-based marketing tactics.

The types of digital marketing are:

• Search engine optimization
• Social media marketing
• Affiliate marketing
• Content marketing
• Email marketing
• Pay per click
• Influencer marketing
• Mobile phone advertising
• Viral marketing

Each of these types involves different skills that can be specialized in.
Career options in digital marketing
Digital marketing is a vast field, the career options are many. Learning every aspect will help you recognize your strength and develop niche skills.

Some of the career options are:

• SEO executive
• Social media specialist
• Google ads specialist
• Web analyst
• Content marketing executive
• Email marketing specialist
• Digital marketing executive
• Link building specialist
• Copywriter
• Content writer

Advantages of a career in digital marketing -

High demand-

Digital marketers are in high demand. The dependence on the internet is only going to increase and the influence technology will have on people will also increase accordingly. The need to make your presence felt digital will become a primary need. Therefore, a career in digital marketing will definitely have upward growth.

Future-proof-

Seeing the current trend in the growing dependency on technology, digital marketing will not become redundant. Its demand and requirement will grow in the future.

Flexibility-

The attitude of the people is changing; millennials want flexibility and freedom in their lives. Digital marketing is a flexible career. You can work in an office as a 9-5 job or in the comfort of your home as a freelancer. It gives you the freedom to work in an organization or be your own boss.

Never monotonous-

Being a digital marketer will never be dull. Your clients and their needs will keep changing. You will be faced with new challenges with every client. Your job will never be monotonous.

Choose your niche-

Digital marketing offers a wide range of career options. Explore the various types of digital marketing, choose your field, and build your skillset accordingly. Specializing in a certain field will add value to your career.

A career for everyone-

Irrespective of your subjects in formal education, you will have an opportunity to become a digital marketer as long as you learn about it and build your skills. Age and education will not hinder your dream to build your career in the digital space.
The answer to the question, ‘Is digital marketing a good career option?’ is- YES. Digital marketing can be described as a 21st-century job. Digital marketing started growing in the 21st century and will grow exponentially in the future. With the ever-growing need for a strong digital presence, the demand for digital marketing will increase, thus making a career in digital marketing very lucrative.
Kolkata School of Digital Marketing is an advanced digital marketing training institute based in Kolkata. With our passion and love for digital marketing, we aim to create proficient digital marketers with in-depth knowledge about the various aspects of digital marketing. Our courses are designed keeping in mind the needs and developments of the ever-growing digital platform. Diploma in digital marketing, Pay per click, Google ads, Facebook ads, SEO course are the courses we provide at our institute.