Everyone nowadays is rambling about internet marketing. All the business wants to be present online but very few are successful. The reason behind their failure to be present online is the lack of skill. Here is where an internet marketing course can help a business being present online.

A company might be very good offline but is not necessary to be doing good offline. This is because of the difference in the audience. The technique to deal with online customer and offline customer is different. The traditional method of marketing doesn’t work on customer online. This is because of:

• Customers online like showrooming: now, what is showrooming? Showrooming is the practice in which customer examines a product offline i.e. in various shows or showrooms but buys a product online at a somewhat cheaper price. Online stores often offer products at a cheaper price which attracts the audience. This is one of the ways to attract customers online.

• Customers online are known for their impatience: your online audience doesn’t like waiting. They might wait for their turn in a store for 5 minutes but would not wait for even a minute if your website takes time in loading.

• It is difficult to make your customers stay on the website: unlike a shop, a customer won’t be on the website if you have nothing to offer or if they don’t have much to do. Customers will leave your website if they don’t have much to do. It is believed that if you can convince your customers to stay for half a minute, they stay much longer for around 2 or so. Users stay on an average web page for 10-20 seconds.

• There are more stores online than offline: if you can’t make your customer stay on the website they will hop to another. Unlike the offline market, customers don’t have to make the efforts of traveling from one locality or city to another in search of the product. A customer in Jaipur can easily see products of a shop in Surat in just one click. They can even order them online and receive it on their doorstep.

• 21st century made online shopping everyone’s preference: With the busy and hectic schedule, customers find it easy and suitable to shop at the ease of their home. They can shop while traveling, working or even when they are at home. They don’t have to go out to the market and bring the products. They even receive what they ordered at their doorstep. And even at a cheaper price. Customers also prefer online shopping because of the discounts and offers that make everything a little cheaper.

There is a huge difference between customers online and offline. It has become easy to target potential customers. Internet marketing course tells you about the various tricks and tactics of targeting a potential customer and converting them into a loyal customer.

Kolkata School of Digital Marketing has a 3-month internet marketing program that teaches you how to deal with a customer online and how to make your presence felt on the internet.