With so many ventures opening up on the web, marketing has expanded leaps and bounds to reach almost every possible customer or consumer. The developments of the internet and online-based technologies have changed the way, business firms are utilizing technologies for marketing. There are numerous interesting facts about digital marketing.

This form of marketing is known in professional terms like digital marketing. The term digital marketing has been accepted or become more popularised in the entire world, however, in the USA online marketing is more predominant. Similarly, in Italy digital marketing is referred to as web marketing.

The term ‘Digital Marketing’ was first coined in the 1990s, and Customer Relationship Management, popularly known as, became more pronounced in the field of marketing. The avenues expanded and became more sophisticated with the proliferation of digital media in the early decade of the 21st Century.

Marketing automation was developed in 2007, to automate conventional processes. It helped the companies’ segment customers, launch multichannel marketing campaigns, and provide personalized information for customers. Following the development of the social media in the 2000s, these platforms like Facebook, LinkedIn, YouTube and Twitter became highly dependent on digital electronics providing seamless user experience; the changes in customer behaviour diversified marketing technology.

The spread of information through these platforms has shifted to an exchange model of mutual dialogue and benefit-sharing between provider and consumer.

The use of digital marketing is not limited to the promotion of products or services. It is used efficiently for online customer support through around the clock services. The feedback received allows brands to determine, strategize or optimize their plans, products or services.

Social media channels have encouraged brands to have direct contact with their customers and manage the feedback received accordingly.
The information has become easily accessible through digital communications. Through this businesses are able to pinpoint behavioural patterns of clients and feedback on their needs. Hence, the digital world has improved ease of access to customers, increase their brand awareness, and create competitive advantage in the fierce competition era.

So, in today’s world, if you’re not on the internet, you’re existence does not matter. it’s invisible. It takes a lot of persistent effort, time and money to make your business’ online presence valued, recognized and make it aware among the customers. Engagement would help pull potential customers.

Here’s a list of few digital marketing facts that prove digital marketing has become the new elephant in the room:

SEO matters: Search engine optimization is a crucial part of digital marketing. Statistics show that one-third of the users have the tendency to choose from the top three results. So, it is important to make your presence here. More than 20% of the search is about terms that haven’t been searched for before. So, a little tweak in your content could do the job.

Personalization is essential: Over 70% of people demand a personalised seamless experience. Therefore, to succeed you need to over tailored customised experience for every member in your audience. In fact, over 66% of people say that they would switch to a different brand if they are just counted in as a number. That is why we see website cookies being used to provide individualized experience.

Online Reviews can make or break: People are more dependent on online reviews than a recommendation from a friend or family member, the weight is about 70% inclined towards online reviews. And there’s 74% of these searches have an intent to buy. Just think how many potential customers you could add to your pool if you get this game right.

Mobile Marketing: 80% of people use their smartphones to search for a business or decide on a purchase. Hence, marketers boarded this train with hope provide a great experience to their users using mobile ads, apps and websites. But the contrary has been said by the users; 50% are dissatisfied with their user experience when it comes to mobile searches.

Content is the king: over 72% of marketers believe that relevant content is the number one SEO method but only 23 % feel they are doing justice to it. Content marketing is thrice as effective as traditional marketing since it begins in thrice more leads, and also costs 62% less. The social platform is the top publication tool but you need to be smart with the networks to use and how to reach your targeted audience.

A few statistical reports to make your digital marketing strategies more effective are compiled below.

1. Only 20% of CMOs use social media sites for customer interaction.
2. About 78% of businesses are committed to social media but only 26% have business strategies for it.
3. 6% of all digital time is spent on Facebook.
4. 44% of buyers want companies to provide offers and coupon codes to their cellular system.
5. 74 % of end-users use their phone for shopping.
6. 64% decision-makers scroll through their email via cellular systems.
7. 74% of customers prefer to get professional communications via mail.
   

Kolkata School of Digital Marketing is an advanced training institute provides digital marketing course suitable to industry standards. We are an academic division of We Love Digital Marketing located in Kolkata, with the sole aim to develop proficient digital marketers and help gear you up with your career. The trainees use the 360-degree approach of teaching, chalk out courses according to the necessity and professional requirements. Constant up-gradation helps us to keep in tune with the evolving industry. Case studies and live examples are used extensively in our teaching curriculum.