Instagram has been on social media for quite sometime now. Tiktok on the other end is quite new. Since then, Tiktok’s popularity has ramped up sooner than ever. Specially the millennials and Gen-Zers enjoy the short videos on Tiktok like anything. However, Instagram is again all set and ready to launch reels once again. Their main motive is to regain the user-base it lost quite abruptly with Tiktok’s emergence. So, a million-dollar question is are Instagram reels: The new Tiktok, in the coming future?

A Comparison Between Tiktok and Instagram reels

So, a quick comparison between tiktok and Instagram reels must be drawn. That’s the only way to answer the question Instagram reels: The new tiktok effectively. Let’s dive in!

Paid Advertising

Both sponsored content and advertisements comprise TikTok. Bigger companies conventionally offer sponsored contents. As a result, these advertisements assist the influencers grow unlike the companies. These tiktok ads are customizable to feeds too. Reels on the contrary does not feature any advertisements for its audience. Hence users find its more beneficial to use Instagram reels than tiktok videos. However, influencers still can add a tag to any post to make it appear sponsored. This advantage makes Instagram reels way more user-friendly as compared to tiktok videos.

Usage Increase

Individuals belonging to the Gen-Z age group are mostly between 8 to 23 years old. The tendency to use TikTok frequently has gone down to a great extent amongst these people. Conversely, individuals who are between 23 to 39 years are increasingly using TikTok until recently. This age group of Millennials already comprise a reasonable portion of Instagram’s user-base. They conventionally take their short-term contents to Instagram. So, we can infer that Instagram will influence the realm of short-length content to a great extent.

Video Duration

Both TitTok and Instagram encompass about the same idea i.e., making of short-length videos. However, Instagram reels win in terms of this factor. Wondering how? Well, Instagram reels comprise a short duration of 30 seconds. We at Kolkata School of Digital Marketing can update you more about these two platforms for sure. Presently, we are considered the best digital marketing institute in Kolkata offering prospective courses on digital marketing.

How the video-length differs?

Instagram reels limit its users to how-tos, easy-going messages and snappies. Conversely, TikTok videos comprise a duration of sixty seconds and let users create micro to mini-series effectively. This privilege let users move on to various genres of videos followed by their subsequent creation. This strategy is effective enough in increasing profile and engagement reasonably. The fact is one minute is not sufficient to substantiate any innovative idea. Despite that this duration is sufficient enough to get as much experimental as one wants.

Evolution of TikTok

To dive deeper to the question Instagram reels: The new tiktok? we must find both the platforms’ origin. So, we can say that TikTok is quite new to the world of social media as compared to Snapchat and Instagram to be specific. Ever since its inception in September, 2016, TikTok’s user-base has increased like anything. In fact, in 2020, Tiktok was the app which was downloaded the most.

Evolution of Instagram Reels

Facebook proclaimed the worldwide launch of Instagram Reels in August, 2020. These reels allow users to make and edit short videos of 15-30 seconds at the most. Users can also set these videos to music. Besides, they can also add augmented reality (AR) effects to these videos. The best part is users can post their individual reels to their stories.

Let’s Wrap Up!

When it comes to making short yet creative videos TikTok is definitely the winner. However, Instagram reels is going to be the game-changer to extend your Instagram account meaningfully. Complete a substantial social media marketing course in Kolkata from our institute and reap the most out of these platforms.

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