Search Engines finds it’s immense in situations where people are keeping up on a tab of google to know about certain terms, products or anything which they are not aware of properly. In today’s world, the volume of data available is so huge that reaching your audience has become tough. Hence, a properly curated content to reach your audience has become necessary so that people get to view your content. SEO is the technical term for this practice employed almost in every field nowadays. SEO is the abbreviated form of search engine optimization. It is the practice of increasing both the quality and quantity of website traffic and hence exposure to your brand, through search engine results. It enhances the quality of a web site by making it user-friendly, faster and easier to navigate.
Search engines are like answering machines. They score numerous pieces of content and evaluate various factors to determine which content is most likely to answer your query.
Search engines perform this by discovering and cataloguing all available content on the web via a process called crawling and indexing and then ordering it accordingly as it matches the query in the process called ranking.
Summarising, search engine optimization is the process of making that the content written on your website readable and indexed by the search engines. Hence, writing content keeping in mind the SEO parameters is a great way to improve your ranking in search results. It ends up as free advertising. Have you ever wondered why your competitors’ websites appear on the first instance of a Google search, while yours is pushed back a few pages into the search results? It is because their website is written in a way that includes the terms or keywords that the users have frequently searched for. Let us discuss the Importance of Search Engine.

What is the Importance of Search Engine?

SEO marketing has become more important nowadays because of the highly competitive market. The Importance of Search Engine are innumerable.
Search engines serve millions of users per day browsing for answers to their queries or for solutions to their problems, all sorts of problems.
The majority of search engine users, more than 65% of them, are more likely to click on one among the top 5 suggestions in the search engine results pages (abbreviated to as SERPS). To take advantage of this and multiply visitors to your web site or customers visiting your online store, your website needs to have its place in one of the top results. Also, the trust in your brand or company is more if it is featured in the top search results.
Good SEO practices which improve the user experience and usability of a web site are important. Visitors mostly visit through laptops, PCs or mobile phones. Hence, your website should be optimized according to each device.
SEO is necessary for the smooth functioning of a large web site. Web sites with more than one author get benefitted from SEO both in a direct and indirect way. The direct benefits pertain to an increase in search engine traffic, while indirect benefits help them have a common framework which can be used before publishing content on the site.
SEO puts you ahead in the competition. Two web sites are selling or promoting the same thing, the search engine optimized website is more likely to have more customers and make more sales as the search engine optimized website is more likely to have most visitors.
If your website is optimized, it would enable you for social promotions to various platforms including Facebook, Instagram, and Twitter. Your promotions can be easily conveyed to these forums.

What are the main stages of the Search Engine Optimization process?

SEO can be classified into 3 main types:

• Technical SEO: This is the first stage in the SEO process. Self-explanatory in its name, technical SEO is independent of the actual content of a website or website promotion methods. It deals with the settings configuration to make the job of search engine crawlers easier. Usually, once your technical SEO gets corrected, you may not have to deal with it again. However, if you have problems with crawling and indexing, it negatively impacts your rankings. Hence, with technical SEO you can ensure that search engines can crawl and index your website without any issues.
• On-site SEO: This is the second stage. This is an On-Page SEO. On-Page SEO is primarily related to the content and other elements found on the page. Unlike technical SEO, the main focus of on-page SEO is to provide search engine crawlers with enough signals so that they can easily interpret the context of your content. Unlike reading pages of humans, search engines are looking for signals to figure out what a page is all about. At this stage that you will deal with website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data mark-up and other techniques that send the right signals to search engines. On-page SEO also improves the usability and credibility of a website or blog.
• Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results. This is the third stage. Apart from the changes you can do to your website so that it ranks higher in the SERPs, another way to improve your website’s ranking position is by using off-site SEO techniques like backlinks.

Kolkata School of Digital Marketing is an advanced training institute which provides digital marketing course and SEO Course in Kolkata according to industry standards. We are an academic division of We Love Digital Marketing (WLDM) located in Kolkata, with an aim to develop proficient digital marketers and help gear you up with your career. The trainees implement a 360-degree approach of teaching, chalk out courses according to the necessity and professional requirements. Constant up-gradation helps us to keep in tune with the evolving industry. Case studies and live examples are used extensively in our teaching curriculum.