In this 21st Century, where competition levels are scaling heights and all businesses have to be aggressive in order to survive, Digital Marketing is the saving grace for many. Also, with newer technologies and the rising culture of online businesses, the importance of digital marketing must be unquestioned. Today, we enlist top 5 reasons as to why a business must go the digital way to mark their presence in 2019. Here are the following: 1. Digital Marketing strategies can be adopted by all businesses irrespective of their size. The myth that digital marketing can only be undertaken by big businesses is absolutely untrue. With emerging tools, even small businesses can incorporate these plans within limited budgets. 2. The results of digital marketing are measurable as compared to traditional marketing. 3. Digital marketing helps to generate better revenues as businesses do not have location constraints. 4. The reach of a marketing campaign is more if digital marketing is applied. This is because, a business that is located in a small city, also can reach a targeted audience locally, nationally as well as internationally. Also, all of this is possible within its budget. 5. Targeting customers who are using mobile phones for searches are comparatively easier. Nowadays, knowing about a business or finding a product is done through online mediums mostly. To tap on this opportunity, it is vital for a business to be present on digital platforms.