Companies that speak in the language of the pitch are no longer speaking to anyone.” –The Cluetrain Manifesto
As correctly written in the novel ‘The Cluetrain Manifesto’ authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. The novel highlights the impact of the internet and digital platforms on marketing claiming that the conventional form of marketing techniques will soon be getting obsolete and urges us to switch to digital resources.
We all are daily users of the internet and enjoy all of the things it offers to us. We can read books, shop for ourselves, get food, do our office work and talk to our near and dear ones so conveniently as if they are with us.
Especially, during this lockdown, most of have realized that we can carry on with our work just by sitting at home. Everything has become so convenient. Do ever take a moment and notice the vast reach internet provides? Within minutes you get connected to people sitting in a different country or different continent.
But still, we continue to avoid the internet and keep on going with our usual lifestyle. Even when opting for marketing techniques. Most of us, begin with opting for conventional and traditional marketing techniques and save the digital ones for the last whereas it should be carried down exactly opposite.
Today, we will discuss the importance of digital marketing in 2020 and will try to persuade you to opt for the same. Digital Marketing has helped us in opening doors towards greater opportunities for us. As the internet media is growing. Digital marketing will keep on growing too. there is no hint of obsolescence seen in this particular career at least until there are sellers and buyers in the market having an internet connection.

Overview of Importance of Digital Marketing in 2020

Let us try to understand its importance by relating it to our day to day activities. Here you will be able to understand that most of the task that we are able to perform using our mobile phones is because of the existence of digital marketing.
The random pop-ups that you get while surfing the internet or socializing on Facebook are one of the features of digital marketing called PPC – Pay-Per-Click. Out of curiosity, most of us clink on the pop-ups accidentally or intentionally and find them to be advertisements. But do you know, the one accidental click you make helps the advertiser earn a penny sitting back home.
Also, the electricians or plumbers you call at your home with the help of numbers you find on the internet is too a type of marketing allowing them to reach to a large audience.
When you search for a product on any search engine like Google, then there appear 2 to 3 tabs or websites at the beginning which are actually advertisements. Those advertisements are possible because of GoogleAds. When you click on those tabs casually to know to get more information, the other party earns money for your casual visit.
The ads you see on the social media platforms are adopted by the companies to seek the attention of a large audience and know about their reviews and thoughts. These posts often lead the audience to visit the website, which again benefits the owner.
These were some of the places where we unknowingly help the people earn because of the presence of digital marketing. There is a huge market in the internet market today, which is waiting for you to present your product and service and earn.

A career in Digital Marketing

Having seen the current situation, the widespread of coronavirus has brought our lives into a standstill. No one can get out of their homes, the businesses are in threat and the money is draining like water. The virus is going to create adverse impacts on all of us.
On the contrary, there are people we know who are still working and earning amidst the coronavirus outbreak. This is because they were smart enough to bring in smart changes.; people having an internet-related business are still able to work and earn.
As a matter of fact, the world will be facing the after-effects of this virus for a long time. In the times, of lockdown, we can take the opportunity and learn courses online to brush our knowledge and keep ourselves ready for a healthier world.
Take a moment to think and learn digital marketing course online after weighing its advantages over disadvantages and I am sure you will hardly be able to sight more disadvantages than the advantages.
We here at, Kolkata School of Digital Marketing, the best institute of digital marketing in India provides you with the best courses. We undertake the practical approach and teach our students with practical demonstrations and concepts which are easy to register. Digital marketing involves different types of marketing like content marketing, e-mail marketing, PPC marketing, social media marketing and many more. Do visit our website to know more about the Importance of Digital Marketing in 2020 and start preparing for a greater future ahead.