This is the era of globalization and people are changing fast in this rapidly evolving world. Internet usage has increased dramatically by a lot in the past couple of years. Let us talk about the importance of digital marketing and how it can affect us in our day to day lives.

Here are some stats that might stun your brain.

• In 2018, the average Internet user has at least 7 social media accounts. That’s up from 3 just 5 years ago.
• 97% of US adults under 65 are on social media at least once a month. The vast majority are on it every day. Social media is strongly preferred as a means of customer care. Although as many as 89% of customer messages are ignored by businesses.

• 22% of the world population is on Facebook. 62% of people in the US are there. 76% of Facebook users and 51% of Instagram users are on it every day.

Let us analyze the benefits of digital marketing: -

• Digital marketing shines as a beacon of hope for small businesses. It allows small businesses to compete with a much smaller advertising budget. When managed effectively, it gives them laser-focused control over where and how they spend their money. When you have this kind of control and the data to support decisions, you make smarter ones.

• It reaches target audiences easily. Search advertising allows you to position yourself near the top of searches. That’s even if that’s not where your website would organically appear. Social media advertising similarly allows you to narrow your target audience Use the data they’ve collected about their users. Tell Facebook, for example, to only show your ad to people with a very specific recent behaviour, interest, location or other identifiers.

You also learn much more about the people interacting with that ad:

• Who’s most interested in your ads
• What are they like
• What makes them more likely to take an action
• Who is easiest to convert
• Who spends more
• What do they do online
• What terms do they use to find you online

It is quite easy to scale and adapt. As with any marketing, there’s an initial investment required to get traffic flowing. But the importance of digital marketing to small businesses becomes very clear when you see how easy it is to scale and adapt as your business grows. For example, with social media campaigns, display ads and search ads you can choose a daily budget. You know exactly how much that campaign will cost you.

Businesses in the modern economy need digital marketing to compete. Online is where the customers are. It’s where they prefer you to reach them. Online is where the modern buying process begins. Kolkata School of Digital Marketing is the best digital marketing institute in Kolkata and it provides you with complete information. So please join now.