In this new age of technology, everything is just a search away. The Internet has changed the way we interact with our loved ones, our education system, and every aspect of our life. With the internet being accessible to everyone, the way people shop and buy has also changed a lot. They don’t visit a hundred stores to buy their favourite pair of shoes or the latest gadgets. Therefore, this means the way you’d market your products has also changed. In this blog, we will talk about How to Own, Grow, and Measure your organic Presence.

Marketing has always been about showcasing your products to the right people in the right place at the right time. Today, this means you need to showcase your products to the people where they are already spending time, meaning the internet.

With the change in the marketing scenario came some fancy buzzwords like Digital Marketing, Analytics, Keywords, Algorithm, SEM But How to Own, Grow, and Measure your organic Presence? You can create a digital presence for your business by creating a website, or social media profiles, or purchase ad space. However, having a digital presence alone won’t help your business, you need a proper digital marketing strategy for your business to remain at the top of the game. And an effective digital media strategy would help generate traffic- the one thing that fuels online marketing techniques.

Traffic is online visitors to your websites. They are grouped into different segments depending on how they have found your websites. In simple words, your digital presence can be owned or rented. With the correct strategy, you can generate organic traffic. Growing, owning, and maintaining your organic presence is quite a task.

Building Organic Traffic

For a long term strategy for success, you should invest your time and effort in generating organic traffic. You can pay to be on the top of the search engine, but as soon as you stop paying you will be removed from the Search Engine Results Page (SERP). No matter how much traffic you buy, at the end of the day, you need organic traffic for your business to grow. With organic traffic, you build a loyal customer base.

Here are some steps you can follow to build organic traffic for your site

• Use long-tail keywords- Long-tail keywords are the longer, specific phrase that people are more likely to use while searching for a product. Four and five-word phrases have more search volume than short-tail keywords.

• Engage with existing traffic- Customer interaction is the foundation of a strong business. You should make them feel valued. Highly engaged customers demonstrate more loyalty to your company.

• Create quality content- Maintain consistency with your post. The more you post articles and blogs, you build a higher chance of getting organic traffic. But remember to write useful, engaging content on topics relevant to your business.

• Use internal Links- This is an important step for getting more traffic to your site. Once you have enough content, you should start with internal linking. This simply means attaching a link of one page of your website on another page.

Use data and metrics to optimise your results- Use analytics to find out how many visitors visit your website, and what actions they take. You can optimise your site accordingly.

Measuring your Organic Presence

To see a surge in search traffic takes up a lot of energy and time. To see the end results you should know to measure your traffic. It’s no longer important to just know how many people visited your site. Analytics tells you-

• How long users stay- You can find out how long each user spends on your website, which pages of your website are more popular.

• How many users made a purchase- For a business to flourish it’s not enough for people to just visit your website, but also buy your products. Analytics show your conversion rate indicating the percentage of visitors who complete a desired goal on your website.

• Cost of getting users- Cost Per Actions (CPA), Pay Per Click (PPC), determine if it’s costing you money to get traffics to your website. Organic traffic is free. So you can easily distinguish between a paid visitor and an organic one.

• Keyword Rankings: Keyword ranking is how well or poorly a website ranks in SERP. The goal is to rank on the first page, or even better the first result on page one. Research shows that most users click on the results on the first page only. Several tools help you find which keyword works best for your content.

These analytics help you understand your ranking in the online world. Ultimately, to increase organic traffic you need to give your customers what they want- quality products, insights, and information. You might not see the results overnight, since it is difficult to generate organic traffic. It will take you a while before you see results. Remember, your challenge is when people search for products like yours, they see you, and not your competitors.

If you’re still facing challenges building organic traffic to your site, you should consider getting hands-on training from the experts on How to Own, Grow, and Measure your organic Presence. Kolkata School of Digital Marketing, the best digital marketing institute in Kolkata offers several short terms as well as long term courses to prepare you for the digital world. You can work on several live projects while studying. We offer you a certified paid internship after the course and 100% placement assistance. We will guide you not only during the course, but provide you lifelong guidance. Step into the digital world with Kolkata School of Digital marketing today.