Instagram has been a popular marketing tool since its early days. The possibilities for you as a business on Instagram are endless. Instagram statistics will give you insights to profile visits, reach, website clicks. As a result, you can find many business accounts here. But one of the most popular features of Instagram strategy is stories.

Instagram stories were launched in August 2016 and had gained a lot of attention. Since the stories disappear after 24 hours, many compared the feature to Snapchat. Anyone can post a story from business or personal accounts. When a story is posted, a colourful ring appears around the profile picture. Tap on the profile picture and you will be able to see the stories, from the oldest to the latest.

However, you might have some questions in mind like, "What to post on Insta story?" "How often should I post stories?" To help you with the right tricks and tips for making the most out of stories, we have listed below some significant details.

What to post on Stories?

Firstly, you should understand that your content on feed and stories should not be the same. What you are posting on the feed will stay for a long time unless you delete it, but the story disappears after 24 hours. You can give a sneak peek of the products to be released on stories. With several tools, you can upload the photo, and hide it, and announce the launch. You can also announce offers on stories. 

The advantage of using Instagram stories is when someone replies to the story, the message goes into your inbox which is called DM. So, there is a chance of more active engagement with your customers.

What are the features you can use?

• Customize with colours and fonts - You can use any colours from the spectrum of colours Instagram offers. If you are not satisfied with the colours and want to pick a shade from your image, you can move the brush anywhere on the screen and choose your favourite shade. 
• Classic, Modern, Typewriter, Neon, and Strong are the five fonts that you can choose from. You can also align your texts, or choose as many text boxes as you want.
• Accessorize with fun features - You can add stickers, polls, time, location, questions, music, stickers and so much to your story. There are many applications available to spruce up your story. But Instagram alone is enough for creating attractive stories. Questions, polls are a great way to engage with your customers. 
• Get creative with Instagram stories-For organic growth, there's nothing better than Instagram stories. Remember, your purpose is to gain new followers and engage with them. So, create your stories keeping that in mind. 

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