A blog is an online journal or informational website where content is displayed in the form of texts, pictures or videos (which can be called vlogging). The purpose of blog is to generate awareness about the relevant topic or spread insights and ideas or promote a brand or presenting a company. In today’s digital world, every brand or company must have their self-made websites and updated blogs to help the customers. The key is to delight the readers or viewers and gain more followers. You could blogs on various platforms like instagram, facebook, wordpress, blogger, weebly and many more.

Anyone can start up blogging and even become popular if the content is worth enough. Meaning, if you have the ideas you can easily attract lot crowd and attention, thus creating blog traffic.

Blog trafficking are of two main types –

Organic traffic – As the name suggests, you get this type of traffic naturally without any force. This can also include referral traffic which occurs when the person clicks on the link to your blog or even indirect traffic when the person types the URL of your blog site.

Paid traffic – It occurs forcefully, when you have to pay for your blog’s advertisement. This can include twitter ads, banners, google ads, etc. This type of traffic is usually put to work for the initial phase of your new blog when you need a kick-start.

You can improve your traffic in several ways -

• Use good headlines, make it catchy. One that will intrigue the readers and make them want to read it.
• Well, looks do matter. So make your blog as attractive as possible. Probably by using good pictures, or using unique text styles.
• Always look after the size of your blog. Usually, we tend to skip long paragraphs because it seems such a drag to read it all. Don’t make too short or too lengthy. Try to make it briefly detailed. Meaning, cover everything in one small go. 
• Encourage social sharing to spread your work.
• Try to be interactive with your audience. Do not make it one way platform. Ask your audience about their views, communicate with them, and let them know their opinions matter. Create discussions among your audience.
• Make sure your comment section is all time active. This helps you analyse your impact on your audience and tells you how much more you have to improve, or have improved.
• Add slices of life. Meaning, relate your simplest incidents with the topic and share it freely. This will help your audience to find your blogs relatable to them personally as well and help build a sense of trust and a bond with your blogs. 

There are many ways you can improve your blog trafficking. Just keep your mind fresh and open and always try tothink out of the box! The more unique your ideas are, the better response you will receive.

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Kolkata School of Digital Marketing is an advanced Digital Marketing Training Institute in Kolkata aimed at developing proficient Digital Marketers for this digitally driven era. Our digital marketing course is designed in the best way possible to suit the industry’s needs and preparing you accordingly. We are the academic division of We Love Digital Marketing, which focuses on developing marketing strategies for businesses. Our aim is to make you love the subject as much as We Love Digital Marketing ourselves and to help you learn the all the new Digital Marketing Strategies.

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