Search Engine Optimization is an integral part of any digital marketing strategy. Creating a sound SEO strategy is a critical element of your business’s online success. It is a part of a long term strategy. It is the science and art that helps your website rank higher in search engine results pages (SERP), increase its visibility, getting more traffic.

Creating the right SEO campaign might seem like a huge task for you. A dedicated SEO campaign has specific measurable goals. The steps taken before and after an SEO campaign are also very significant. You should treat an SEO campaign as a project with a plan, tasks, milestones, and aims. It involves many different components like keyword research, content, and link building.

Steps towards creating a successful SEO campaign:

Know where you stand- The first thing to do before you launch an SEO campaign is to review your website. Your website should be both mobile and desktop friendly. You should update your website and mend all the issues it faces. Your website should be well designed and user-friendly at the same time. An effective SEO strategy will be of very little help if your website is poorly structured, outdated, not user friendly.

Set your campaign goals- Once you have fixed your website, the next step is to set your goals, what you want to achieve after a successful SEO. Your SEO goals might include-

• To increase organic traffic to your website
• To boost e-commerce sales
• To increase brand awareness
• To improve the rankings of existing pages for specific keywords
• To increase visibility on Google
• To change the target audience
  Setting SEO goals will help you get better results- When you set SEO goals, you can measure, record, and report on the results. You’ll know which efforts are paying off and which aren’t. Then you can adjust and work accordingly to make it work better.
  Research and find the right keywords- When looking to create an SEO campaign, keyword research involves looking for all possible variations of search terms that might be relevant to your products, service, content, or even to your target audience. While deciding on keywords, think like your customer.
  There are several free tools online that make the process a whole lot easier. These tools offer you suggestions, show the most frequently used phrases and words, and how often they are searched. The more appropriate your keywords are, the higher are the chances of your website appearing on the top of search results.
  Work on your content- While creating content, don’t blindly follow what your competitors are doing. Give your users something new, fresh, alternative to read. Carefully examine the existing content, improve the things that need to work upon. Remember there’s always room for improvement if you look at it from different angles. Write detailed content, it increases your chance of getting higher rankings. However, don’t write mindless random things to increase the length of your content. Step into the readers’ shoes, and try to figure out what they would love to read. Come up with new, original ideas.
  If you’re writing a sponsored post on your blog, make sure to mention that. Be transparent with your readers. Back up your facts with adequate data. If you’re recreating someone’s idea, always give credit to the creator
  Optimize your content- Once you’re done with your content, it's time to optimize it. You need to choose the right keywords in the right way. Use your targeted keyword in the opening paragraph and the concluding paragraph. Make sure the images you use have an alt tag. Also, provide a call to actions (CTA) in your content. It might include subscribing to your newsletter, or buying a product, or create an account on your website. It prompts the user to take some desired action. You can publish your content after optimization. Search engines find SEO friendly content easily resulting in higher ranking.
  Promote your content- Attach the link of your content to all other related content on your website. Share your links with other businesses in exchange for sharing their links on your website. Email your subscribers and share the content on all other social media platforms.
  Monitor results-You don’t create an SEO campaign for anything. You should monitor the results. You need to know how successful your SEO campaign was. Match the results with the goals you had set in the beginning. SEO campaigns are not a one-time thing. You need to carefully manage and optimize your content for the best results.
  Make sure you are starting with a good understanding of your website, your strategy, and what you want out of the SEO optimization. To get successful results from your SEO campaign you need to prepare yourself for a slow grind through the marathon and not blast into a fast sprint. Depending on the results you get, you may have to adjust your content.
  Anyone can create an SEO campaign, but not everyone can turn it into success. If you want to acquire the skills of running a successful SEO campaign, then you are at the right place. Kolkata School of Digital Marketing is the best digital marketing institute in Kolkata. We are the academic wing of the best digital marketing company in Kolkata, We Love Digital Marketing. Our Diploma in Digital Marketing course offers specialization in Search Engine Optimization, which is certified by Google and Bing. After finishing the course, we will help you get paid digital marketing projects. We offer a 100% placement guarantee as well.