The last decade has seen the rise of Digital Marketing over Traditional Marketing practices like TV and newspaper advertisements. All major brands have forayed into the digital marketing space, and many small businesses follow suit. It has changed not only how we use products and how they are marketed to us but also changed our interaction with brands and businesses. In this blog post, we will see how Internet marketing has changed customer communication.

How internet marketing has changed customer communication?

Customer communication is a core part of many brands’ marketing strategy. Brands spend thousands of dollars to build strong relations with their customers. This not only boosts their credibility but also increases brand awareness and is essential for the overall image of the brand.
In recent times, Internet Marketing has been making waves. Internet Marketing is the use of the Internet to promote ones’ products and services. As much as it has made advertisement cheap and efficient, it has also made communication with customers personal and organized.

How internet marketing has changed customer communication?

Interaction is more personal. The interaction among brands and customers is not limited to complaints, feedback and suggestions alone. Internet Marketing means customers can follow not only the brand but also the CEO, business owner and other executives. This makes the brand more than just a logo and makes the interactions very personal and human.

• Keeps customers updated. Internet Marketing, being cheap and wide-reached allows a brand to constantly push out notifications to the customers about new products and services. Brand social media also plays an important role in updating customers.
• Brands are online 24/7. Be it AI-powered chatbots, or brand social media accounts, or virtual customer service personnel, brands can be online 24/7 and constantly be in touch with their customers.
• Customers can directly reach out to brands. Earlier brands could be contacted only via calls and through customer service representatives. Now, brands can be contacted at any time through various methods.
• Enhanced customer feedback. Customer reviews have undergone a massive change with the introduction of chatbots and forms. Even brand-related social media functions as a great tool to receive feedback. Customers are more open about their experiences and more willing to give suggestions for improvement.
• Overall Improved customer service. As said above, Chatbots, survey forms, virtual assistants, email, Social Media have made it easier for customers to reach out to brands and vice versa. It has become easier for brands and businesses to contact customers and fix their problems.
• Personalized suggestions. AI and Data Analytics have made it possible to monitor customer behaviour and personalize the products advertised to them. This adds a touch of intimacy between the brand and the customer.

Internet Marketing is an easy and powerful way to increase brand exposure and attract new customers. However, it is not without downsides. Inappropriate or excessive use of digital space may annoy the customers and push them away. Devising a Marketing Strategy requires a high level of skill and understanding of customer behaviour. At Kolkata School of Digital Marketing, we take pride in our industry-oriented courses and skilful teachers. Our courses are designed in the best possible way to suit the industry’s needs and students’ professional requirements. Be assured that this is all you need to promote your brand online.