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20th December, 2020

How do you grow a Facebook Group?


Creating a Facebook group but making it grow to be successful is difficult. There are a lot of ways to market your group to bring results. It might seem obvious to directly add members by yourself, however, it is crucial to take consent before adding them, so that they are willingly participating in the group. Let us check out some tips on how to grow your Facebook group.

Add Link in your Email Signature

When you sign your emails, add the link to your Facebook group in it. This ensures visibility of your Facebook group without you being pushy. Add a few lines introducing the purpose of the group, for eg, Want to our Astrology Facebook Group? This helps viewers identify what the purpose of your group is.

Add a Link to Your Blog

Place a link in your main navigation menu, this is one of the easiest ways to invite the right kind of people to your Facebook group; tag it as Facebook Group along with your other menu options.

You can also add it on your Thank You page or at the bottom of each blog posts.

Link to Other Facebook Groups

If you are part of other Facebook groups then add the link/invite to your group as long as it is allowed. As long as you respect the rules in the group, you will be allowed to advertise your own group and therefore, gain new members.

It is also important to write a brief description of your group to captivate the audience's attention.

Send a Mass Message on Facebook

This is a much more direct approach to sending invitations to your group.  Go through your friend list on Facebook to find people who match the ideal status quo for your group.

Write a message that thems about your group, what you will provide and emphasize why it stands out from other Facebook groups in the same field.

Post it on Facebook

A very simple and obvious tactic is to post the link and description of your group to your Facebook account.

But it is crucial to add a digital flyer, something that is colourful and exciting. You can edit your own using PicsArt or any other editing apps.

Be Consistent with your Invites

It can be easy to forget about posting invitations after your group has grown a little. But do not be lazy and keep inviting people to your group within conversations or when you gain new friends.

Add it in your Twitter Description

If you have a Twitter account then you can link your Facebook group in your bio where Twitter gives an option to link any website. You do not have to permanently link it, you can link for a small period of time.

Do the same for your Instagram account, and after doing it, post a story informing your followers about it.

Promote on Instagram and Whatsapp

Nowadays, Instagram and WhatsApp are the most active social media sites and chat messaging apps respectively. Post a story on both the apps giving a brief description of why your Facebook group is a good idea to join!

Post Daily on Your Group

Make sure to post on your Facebook group daily, this shows that you are an active admin who is always up to date and easy to approach. Try to update your members about your latest blog spot, send funny memes and jokes.

It is also a good idea to encourage conversations between other members to break the ice. You can achieve this by asking opinions on a certain topic, or asking them to share what they did for the day. These may seem silly but it creates momentum in the group which will invariably favour you.

Ask Members to Encourage Others to Join

This is pretty simple, after you have created a good bond with your members, encourage to share about your group to other people that they know. This helps spread the word around, ask them to share a link to the group on their other social media accounts.

It will help to have an official poster about your Facebook group which you can encourage others to post elsewhere.

Pinterest Promotion

Using a Poster to promote on Pinterest is a very innovative technique. People are always looking for groups to join, we are social beings after all attracted to shiny posters; this is advertising 101.

Post your poster on your Pinterest account and add a link to your Facebook group. This will lure people into checking out your group and perhaps, even joining it.

If you are part of a Pinterest group board, then you can add an invitation to your group on there.

Pay for Ads

If push comes to shove, then the best idea is to pay for an advertisement on Facebook itself. This is a guaranteed way to grow your Facebook group, it will yield results with surety.

Facebook groups are beneficial for many reasons, like building a stronger bond with your audience, gaining a new audience, to grow email lists, to boost your authority and most importantly, a place to advertise and sell your products.

Kolkata School of Digital Marketing is an advanced Digital Marketing Training Institute in Kolkata aimed at developing proficient Digital Marketers for this digitally-driven era. It is one of the best digital marketing institutes in Kolkata. Our digital marketing course is designed in the best way possible to suit the industry’s needs and prepare you accordingly. A good digital marketing course will, after all, be a very helpful addition to your CV as well as open up the various digital marketing jobs to you.

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