Who is a digital marketing professional?

A digital marketing specialist or professional is someone with a diverse range of skills. It includes responsibility for the online promotion of businesses, products or websites, using digital marketing tools and mediums.Due to the ongoing boom in digital marketing space, many people ask how do I get a job as a digital marketing professional. He/she needs to have an erudite understanding of all the disciplines and sources of Digital marketing. Read on to find out how to get a job as a digital marketing professional.

The job profile and onus of a Digital Marketing professional is: -      

1. Designing, monitoring and implementing SEO campaigns.
2. Optimizing andAnalysing PPC campaigns.
3. Managingand Executing content marketing campaigns.
4. Utilizing social media connections and networks (for traffic, sales and awareness).
5. Supervisingand Regulating the other members of the digital marketing team.
6. Coordinating all digital campaign activities.
7. Goal setting and checking the performance of all digital marketing channels.

Here are the 10 steps to become a digital marketing professional: -

Learn Digital Marketing Essentials

Become an SEO Expert

A Digital marketing professional should have a good knowledge about SEO and its tools. It is very important to optimise a website for search engine results so the SEO becomes vital agent of digital marketing strategies. Honing and Mastering your SEO skills will help you in your online marketing methods and techniques.

Mastering PPC Advertising

Depending upon the size and toolkit of the company or industry you are working in, PPC Advertising is initiated on mediums like Google and Facebook. A considerable amount of time and budget is allocated to run PPC advertisements so it is very critical to know about the different kind of PPC campaigns and assess or analyse its results.

Build Social Media Marketing Skills

With the advent, expansion and popularity of social media, it is not a secret that digital marketing teams use it as a channel to create audience engagement and interests. So, a digital marketing professional should have good social media presence and skills so that it can be utilised by their companies.

Implementing Content Marketing Strategies

The quality of Content is very important. A digital marketing professional should know that content in digital space should have the following characteristics: -

• Parallel to the user instincts or interests.
• Fascinating for users to read and share.
• Content should be optimised for each platform.
• Generates or brings about rankings, leads, and conversions.

How E-mail Marketing works

A digital marketing professional should know the importance of e-mail marketing to get more leads and engage with customers on a personalised level. Usually, digital marketing teams do not have a separate lobby of e-mail marketing specialists so it falls under the duty of a digital marketing professionals to generate sales through a series of targeted e-mails.

Build Team Management Skills

A digital marketing professional should entail team management skills as it is a vital part of functioning in any organisation. He/she is usually seen as a mentor or a figure of authority so he needs to have leadership and communications skills so that he can recognise talent, assign responsibilities and demand accountability from his team members.

Learn how to use data analysis and reporting tools

 The daily responsibility of a digital marketing professional is to analysing data and preparing reports. It can includereports of analysis or end results to the marketing team, department or to the client directly. A digital marketing specialist needs to know how to use various digital marketing tools like- Google Analytics, Google Data Studio, Google Search Console, Facebook Ads Reporting or SEMRUSH or similar (Ahrefs, Moz, HubSpot, etc).

Stay updated on current Digital Marketing Trends

A digital marketing professional should stay updated on current Digital Marketing trends and create ideas and visions using those trends. It becomes very important to cash on the trends and use it to your best capabilities to advertise your products.

Get a digital marketing course

The most important and ineluctable part of becoming a digital marketing professional is to earn and complete a course of digital marketing. In order to imbibe and hone the craft of digital marketing and get a job as a digital marketing professional, it is essential to get a degree where you will learn from professionals about the various aspects of digital marketing.

Kolkata School of Digital Marketing

Kolkata School of Digital Marketing is a proficient and advanced Digital Marketing Training Institute in Kolkata. It is aimed at developing perspicacious Digital Marketers for this digitally driven era. Our digital marketing course is designed in the best way to suit the needs of the industry and prepare you accordingly. A good digital marketing course will be a very good addition to your CV as well as open up the spectrum of various digital marketing jobs for you.

We are the academic division of We Love Digital Marketing. We focus on developing key marketing strategies for businesses. After catering and meeting the demandsof our clients with all passion and expertise of over 5 years, we have chosen to spread the edifying knowledge of Digital Marketing.We would love to share with you that we have learned while serving our clients, through this Digital Marketing Training Institute.

Our trainees use an integrated and comprehensive method of teaching, to help cover the over-arching subject of Digital Marketing,from SEOs, SEMs to Mobile Marketing. We have planned out the courses to suit the necessities of the industry and the professional needs of the students.

The aim is to make you love the subject as much as We Love Digital Marketing and to help you learn the all the new strategies of Digital Marketing. We will guide you to pull the socks up for your career and provide you guaranteed paid internship and 100% placement assistance.