Digital marketing has completely changed marketing strategies existing in the world. Everyone's social life has been digitalized, when you wake up in the morning, the first thing you check is your phone, and it can be reading news, checking emails or social media. Most consumers are unaware about how even one click of theirs, shifts the marketing tools embedded in their social accounts. For business owners, these activities present themselves as exciting opportunities to gain more customers and consumers. Therefore, it makes sense that our technology keeps up with us. Tech companies are updating their digital tools to enhance more interactivity, sell more products and learn more about their audience. How Digital Marketing is Changing?

It is impossible to talk about changing marketing world without discussing SEO and its effect on the digital marketing universe.

SEO, stands for Search Engine Optimization,

It is a tool to gain organic traffic to your website. This is different from gaining paid traffic using advertisements, which is a work tasked to SEM, Search Engine Marketing.
Now we know SEO as it is, but how much more can it shift? Well, Google had started developing webpage ranking systems since way back in 1998 and it can only go further from here on out. Google has implemented more guidelines and more accessibility to web developers to understand the statistics/analytics of their website. In November of 2015, Google released a guideline titled Search Quality Rating Guidelines that would help developers focus more on the usefulness of their websites.
However, it should be known that Google makes changes to its algorithms about 1.5 times per day, so websites relying entirely on the search algorithm may suffer some losses.

Mobile Searching

In recent years, there has been an increase in user activity saturated in mobile only. In October of 2016, StatCounter analysed 2.5 million websites, and found that about 51% was loading the websites from their mobile phones only.
With the increasing availability of Wi-Fi everywhere, Multinational Companies are utilizing chat bots to mimic customer service-level of helpfulness. When you are using the internet from your laptop or desktop, you are in one place i.e. immobile. However, we believe that as technology advances even more, there will be costumer geo-location targeting, i.e. it can note the stores that are next to you and suggest products that you might like via push notifications or email. And not only will they suggest products, but they can suggest enticing offers as well in less than one second. This was something very difficult to in the past years. However, now there it is possible for companies to make promotions in real time using the analytics of your phone.

Shifting to Apps

Most companies are shifting their content to apps to ensure they keep their loyal-customers engaged. This can be through loyalty points, which is awarding them points per purchase until they reach a certain amount that avails rewards. This good strategy will keep them coming back for more.
However, it is still very much in its infant stages, nevertheless, it will see its boom. We say this because most people use the internet for apps. This bring us to our next topic

In-app purchases

Most people spend their time on the internet browsing social media rather than reading articles. This is why it is crucial that the business owners utilise the potential of social media and other apps. Social media apps also ensure more accurate results based on the users as it can track down how much, how often and how long they have spend time on a particular subject. Even websites can do this but users frequent their apps more often as it is installed in their phone and easy to reach. Based on these datas, it can tailor the ads to suit the taste of the consumer. When the consumer clicks on the link, it will redirect them to an e-commerce website. This makes the website gain consumers, and the consumer can either choose to purchase a product, bookmark the website to purchase later or even use the wish list in the website itself.
Whatever the outcome, this ensures that the website has gained attention. This is why in-app advertisements are very crucial to today's digital marketing. This shows that the future of digital marketing is advancement in app developing to gain loyal consumers/customer.

Conclusion

There will be a decrease in web browsing, however not in Search Engines usage, which is more or less dominated by Google. It has designed the front page of a search result itself to function as a store; by showing the products with the help of Google listing ads. So that only when you decide to make a purchase, you will click on the link.

This coupled with increase in in-app purchase, products seems to be only a few clicks away. This indicates less scrolling and browsing time, big multinational companies have tailored products for easy reach. So to make sure one of your products is on those listing ads, you will have to gain more insight into the way Google Ads work. And we can help you with gaining these insights.

Here at, Kolkata School of Digital Marketing, the best digital marketing institute in Kolkata, we offer tools to help youngsters master this new digital age. Our aim is to make certain that our customers learn about the latest tools like social media marketing, which as we have discussed, is very crucial in digital marketing. For further updates about digital marketing, do visit our news and events section.