30th June, 2021

How are we going to search in the future? Visual and Voice Search

The search industry is an evolving and fast-paced industry that involves various professionals. Considering its rapid growth and technological advancements, the real question is ‘How are we going to search in the future? Visual and Voice Search.’

It is a known fact the mankind values convenience and hence, strives to incorporate it by introducing various innovative solutions. The same goes for getting the answers to your queries. The conventional method of search that is text search is slowly dying. The development of voice and visual search is currently on the rise and many businesses are pouring their efforts and resources into developing this potential technology. Incorporating voice and visual search technology into marketing campaigns will create an effective strategy for companies to reach out to customers with ease.

Voice Search

Voice search is a type of speech recognition technology that enables users to search, by giving a voice command instead of typing. Moreover, it is faster as compared to text searches and hence saves time. It is also more effective in the case of mobile searches. Three methods are used to operate voice searches. They are-

Clicking on the icon depicting voice command.
Calling out the name of the virtual assistant.
Clicking the home button or gesturing on the interface

How Does Voice Search Function?

Unlike the conventional text search, voice search makes use of the user’s voice to search for the results. The advanced audio technology uses speech recognition to recognize the user’s voice. Comparatively, voice search requires a higher level of precision for better results as compared to other types of searches. For example, voice and speech-to-text applications. With the rapid growth and innovation in the field of artificial intelligence, it has become easy to combine the best of two worlds for a better experience for the users.

The Main Benefits of Voice Search

Gives the ability to multitask more easily.
Makes daily digital life easier.
Ensures getting work done at a faster rate.
Enables users to obtain instant answers and information within seconds.

How Can Giant Businesses Prepare for this?

Priority must be given to speed delivery of results- Search engines should prioritize the loading time and give results that can be served immediately.
Precision and concision- It is crucial to incorporate the main factor of voice search (i.e, convenience) into your content for better results.
Organized information- A well organized and structured content will be of great help for search engines to navigate through your websites.
Think out of the box- The current voice search method is great but can also be developed to be more conversational. Using audio clips and branded messages through home devices will be more effective and this could be used as an early advantage.

Visual Search

Here, the search query uses images instead of text. The image is used to find the required results by similar matches. Visual search is a powerful and effective tool that uses the phone’s camera as a search engine. The algorithm used identifies the object with the image and provides relevant results for the same. Visual search is a unique combination of machine learning and computer vision. All you need is a picture of what you want to know about.
For instance, you could click a picture of a restaurant while traveling and get all the details – when it was opened, customer rating, menu, opening and closing time, etc.
It is highly effective especially in the case of online shopping that is, E-commerce. A picture of a beautiful dress or a piece of classy furniture would give you thousands of matches that can help to get your perfect fit. Moreover, in the case of the travel industry, visual search can help tourists navigate through and understand the culture of the place with the click of a building or a place.

How Can Marketers Take Advantage Of Visual Search?

There are various platforms that can guide you through the process of providing well-structured content.
Add multiples pictures of your product and always keep an eye out for image search traffic.
Optimize image titles, captions, and keyword categories and themes.
Visual search can help various brands build an effective SEO strategy and build better communication with their customers.

Kolkata School of Digital Marketing is an advanced Digital Marketing Training Institute in Kolkata aimed at providing the best digital marketing course online. We are an academic division of We Love Digital Marketing. We have carefully designed and structured the course to prepare our students to adapt to the latest requirements and trends of the marketing industry. We believe in teaching them practical knowledge through relevant case studies and live examples. Our courses are constantly upgraded to stay up to date with the daily advances in technology.