One of the most common social media colloquial term nowadays is the hashtag. Although Twitter initially introduced hashtags, Instagram has been ruling it ever since. These hashtags have been a key tool for getting anything famous on social media handles, including marketing. But it is not as easy as it sounds and there is a lot of thinking that needs to be done to make the words accompanying the hashtag to get popular. There are several hashtag marketing tactics that work to get this job done but of course, a brand should not only rely on this to reach out to possible customers.

The first tactic is the one where your brand is being emphasised. It is called Brand Hashtag. For any company to become known, it is crucial to register their brand name and service in the minds of the audience, whether they are customers or not. A basic hashtag along with the brand name is the most common for these type of hashtags. For new businesses, they can make their hashtags popular by making fun challenges and asking people to tag them and have their hashtag and put it in their story or posts so that more people will get to know you and your service.

The next tactic on the line is the Trending Hashtag. Most people active on social media would be usually caught up with trending topics. When there is a particular trend, social media is usually flooded with people who have had it covered. So it is very easy to reach out to the public through trending hashtags as the media will also display trending topics more than some random posts. These trends could be anything. They can be some music that has become popular, a social issue that is being talked about a lot or even regarding day like mother’s day. Trending hashtags are always on the run so it is important to hop in as fast as possible when the hashtag fits perfectly.

The next is the Content Hashtag which is simply a hashtag followed by a random set of words that is related to you. They do not need to be trending. It can just be a set of words somehow related to you and your post like, for example, #cottonandsummer if your company is related to clothing.

 In reality, it is pretty easy to get lost in the sea of hashtags on social media handles. So the one way to stand out is to use them strategically. Sometimes using specific hashtags can help narrow down the audience and target specific customers. Research has found out that there is more engagement when there is a location tag on a post. It is also easier to reach the people in their surroundings. It is also crucial to mention a topic channel hashtag in your posts like food, DIY and clothing so that its easier to classify and connect. On the final note, social media handles are extremely powerful when used effectively so make sure you are catching the attention of your audience strategically. These are the Hashtag Marketing Tactics that Work effectively during brand and social media marketing campaigns

Kolkata School of Digital Marketing

Kolkata School of Digital Marketing is a highly advanced digital marketing training institute which has been offering courses to students who are eager to succeed in the approach of digital marketing. They have top-notch trainers who are well experienced and dedicated to guiding the students in mastering the skills and strategies of digital marketing. They are continuing to succeed in their aim to make new entrepreneurs and marketers learn and love Digital Marketing.