What is e-commerce?

Electronic Commerce or simply e-commerce is an activity of doing business with the help of internet. The physical activities of going to the market, selecting an item, bargaining and finally buying all can be done from our fingertips, relaxing at home. Although bargaining is missed by many, the convenience of service makes it attractive. The online purchase that we make is all because of e-commerce. It is the largest sector of the electronics industry. Future of e-commerce is very vast.

E-commerce different types of services like:

• Online goods and services – Here, e-commerce offers the digital distribution of goods and services like e-books or video content like streaming media to the audience.
• Retail services – We find daily services like banking, grocery, pharmacy and food ordering being offered here. Also, it helps with flower delivery and travel bookings. Another service is a DVD by mail, where customers rent movies or television show etc. via e-mail.
• Marketplace services – this platform has something for everyone including the business owners, and entrepreneurs. It provides services like online advertising, online wallet keeping system, trading communities etc. They also provide social commerce services involving social media interactions and usage. Comparison shopping is a subset of e-commerce helping buyers to compare similar products and services from different websites.
• Mobile commerce – The most important and helpful service facilitating each and every individual with services like online payment. This feature helps in making speedy payment to anyone from anywhere. Also, ticket booking has become a simpler tool for easy ticket booking.
• Customer service – E-commerce plays a very important role for businesses to provide after-sales service. The services it offers are call centre, help desk and live support services which increase the efficiency of the product and goodwill of the seller.

Taking a detailed look over the services e-commerce provides, we notice that each and every tool that we use is a gift of e-commerce. It has taken care of the smallest necessity of both consumers and manufacturers. The rise in marketing and awareness of different products is because of the same. E-commerce has proved its dynamic abilities and used by every human. So, far it is very vital and beneficial. Let’s see what the future beholds.

Future of E-commerce

According to reliable sources, FORBES, the American Business magazine featuring articles on different sectors. The magazine is very trusted and is well-known for its lists.

• It is believed that E-commerce will deliver services through new touchpoints such as voice or kiosks. Artificial Intelligence, is also believed to play an important part to strengthen e-commerce services.
• They experience will be created to be more personalized. According to the current statistics, personal recommendations are given by Google ( in terms of news) and Amazon (in terms of particular products) has created an appreciated user experience. E-commerce is likely to expand this feature furthermore.
• The E-commerce experience will shift towards providing better service and make the shopping experience easier and cheaper. Providing cheaper services is likely to expand its consumer reach, gaining more and more users.

As been discussed above, e-commerce has a very important role to play in the near future. One of the most important facilitators of e-commerce is digital marketing. This is a one-stop solution to solve your marketing problems with no probable cost.

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